These 11 mistakes you should avoid when automating marketing

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More and more companies are turning to philippines whatsapp data marketing automation. With the help of automation, many work steps are easier and time and resources can be used more efficiently. But even though marketing automation offers many opportunities, it also carries the risk of making mistakes during implementation that stand in the way of success. In this article, we present the 11 most common mistakes made in marketing automation and explain how you can avoid them in the future so that your marketing processes run efficiently and successfully.


1. Lack of personalization
Marketing automation can be used to serve different channels. For example, automated emails can be sent to customers to keep them informed.

Even with automation, always make sure that you address your customers individually . After all, the likelihood of your newsletter being unsubscribed increases if your contacts repeatedly receive content that is not relevant to them.

Ideally, your contacts should not even get the idea that they have just received an automated email. Instead, they should feel that all messages they receive are personally tailored to them. This makes them feel like they are being addressed individually and increases their loyalty to your company.

Therefore, make sure to address customers personally in all emails. Emails in which customers are addressed by name have a higher success rate. Also use personalized content offers that are tailored to specific leads or account segments. Regular new content on the blog and on social media supports this.