We are in the "zettabyte era"

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I'm sure this sounds like a Star Wars dialogue to you , but yes, the Zettabyte era has arrived.

Cisco has already announced that by 2021 , we will be forced to measure data in Zettabytes.

To give you an idea, a byte is the smallest amount of data that a computer can capture at once; a zettabyte is equal to 1,000,000,000,000,000,000,000 bytes.

Let's say that today data is the key to everything, data will become the oil of the 21st century and will be DATA Analysis , the most advanced version of crude oil.

Companies will be able to extract a large volume of data that, when correctly analysed, processed and interpreted, will offer very valuable information about customers, helping to understand them and identify their needs before they express them.

To do this, it is necessary to have qualified and specialized personnel in the Big Data who help generate knowledge and value for the business.

Let's imagine the scenario of an e-commerce, for example, notice how the Internet of Things will provide information to add new products to the shopping carts of e-commerce stores as well as accept them by default, because it will allow us to know the tastes and habits of the end users.

Data analysis techniques allow the implementation of Artificial Intelligence techniques to identify emotions and establish behavioral patterns.

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The moment of truth: factors that influence an e-commerce
Knowing what influences our purchasing decisions is very interesting, as we have already seen.

There are new factors linked to the emergence of e-commerce that affect the purchasing decision.

There are thousands of e-commerce sites and not all of them are successful.

The reasons for the success of some and the failure of others are related to many variables, all of them interconnected.

From the aesthetics of the website, its navigability, accessibility, to the opinions of other customers and the simplicity of the purchase.

Knowing the factors that drive customers to make purchases is crucial to achieving success.

According to BigCommerce, there are ten main factors that influence consumers when deciding whether or not to buy a product or service.

1. Product quality : a good quality product always attracts new consumers and strengthens the customers who have already purchased .

2. Free shipping : Most customers are quite bothered by paying extra for shipping to receive their products. It is not about giving free shipping but rather about “softening” it by including it in the price of the product.

3. Hassle-free returns : By not being able to try the products, many users may decline the purchase because they are not sure they will be able to return them if they do not like them when they receive them.

4. Opinions and ratings from other customers : when we talked about ZMOT earlie email database france r, we saw how important the opinion of other consumers is. We all like to know if the website we are buying from has a bad reputation or if there are complaints about it taking too long to ship, etc.

5. Easy and visual search : This feature makes it easier for the customer to search for products, which increases the chances of purchasing.

6. EASY and FRIENDLY web browsing: following this maxim "Easy is smart" is the basis for creating a good user experience. Make browsing the web as easy as possible so that users don't get lost, bored or disengaged.

7. EASY and SIMPLE purchasing process : offering a fast, transparent and simple purchasing process gives confidence to the customer.

8. Show the product benefits in different ways : offering the same product providing its different benefits even for different situations helps each person find their perfect option.

9. Being able to purchase special sizes : selling large and small sizes helps all types of people to buy from your online store.

10. Constant innovation and offering new products : in the case of fashion e-commerce sites, for example, it is very important to always be up to date and offering the latest trends will make your store frequented by the most chic Internet users.

Final conclusions on consumer