1.- Springfield: #ZeroGravity

[Irfanabdulla1111]

The Springfield fashion company launched a new line of products with different characteristics to what they had previously offered and decided to communicate this in an influencer marketing strategy.

As it is a new product, they have managed to create interest in the audience, visibility and, above all, knowledge of it.

So, we could say that their global objectives are awareness and consideration.

These are the main results of the campaign and of each post.


Influencer marketing - Springfield example
2.- Ron Barceló: #AddIce
Another example is Ron Barceló.

This alcoholic beverage brand is known for carrying out many actions with influencers.

This time, the concept of the Instagram campaign is “throw some ice on it.”

A perfect combination between the product: rum and the place: Formigal.

A creative concept proposal that is very well integrated into the environment in which the action takes place.

We can say that the objective is branding and these have been the results.


Influencer marketing - Ron Barceló
3.- Olay: #LivingInCloudMode
It's time to analyze the performance of a beauty sector campaign.

One of the sectors that most carry out strategies such as those we are analyzing throughout this post.

Olay has launched a new cream and wanted to give it the visibility it deserves thanks to this strategy.

This company has tried an original way of turning around a product that is directly and abusively sponsored, that is, doing so through creativity.

In this case, they have decided to relate the soft texture of one of their creams with “living in cloud mode”, thus unifying two concepts into one: the softness of the texture.


Influencer marketing - Olay
Increasingly, the implementation of this type of strategy is more present in media plans and marketing plans.

Recent studies show that many companies and brands spend a large part of t email database australia heir budget on Influencer Marketing and that, as the years go by, that budget is increasing.

This is a sector that is clearly growing, immersed in a current process of process automation through technology, so we can say that influencer marketing is one of the most effective digital marketing strategies to impact your target in a non-abusive, integrated way and with a favorable return on investment.

As long as a defined strategy is established in accordance with the objectives.

Have you ever tried influencer marketing for your business? How did it go?