Basing B2B marketing and sales on just one channel

[sumaiyakhatun26]

TRANSFER OF KNOWLEDGE WITHIN THE COMPANY
If you work in a company, you usually gain knowledge in one of two ways:

1) Daily practice

In the case of my agency, it is simply setting up ads, creating content, publishing it and any other typical agency-advertising work.

So let's move smoothly to mistake number one. Mistake number one is that you base all your activities on one lead acquisition channel, or simply one marketing channel.

One of the first questions, or maybe one of the first ten questions that I ask companies saudi arabia rcs data when we start a project is what lead acquisition channels or marketing channels you use and which one is the most effective for you. And one of the answers that I sometimes hear is, for example, that oh, we buy a database. Or salespeople comb LinkedIn and look for people from our target group there. Or we hire salespeople or people who have already worked in this industry and they come to us with a ready catalog of business cards, some still believe in it and then they work with us.



2) External forms of acquiring knowledge – from authorities, industry celebrities and sources of knowledge such as training, conferences or books.

We have a company library in digitalk. Since we are a remote company, we collect e-books there, buy online courses and of course have access to those that I publish myself.

And although the training, conferences and books mentioned are all well and good, you are still using someone else's resources.

And I think my greatest strength lies in my own team. And in yours as well.

And it is from him that it is worth acquiring knowledge. In other words, individual specialists in your company should learn from each other.