Online) marketing is becoming increasingly complex in its sub-areas and the large number of different interlocking tasks also increases the complexity across the board. Generalists are needed for project management and overall concepts and specialists for implementation and optimization. I explained how a team could be created based on these requirements in my article The perfect online & inbound marketing team: A vision for the future!? from 2013. Here is the graphic representation from this article:
Overview: The ideal inbound marketing team
Development 8: Greater proximity to the customer through authenticity and humanity
In addition to all the developments towards big data, marketing cyprus phone number data automation and machine learning, one component should not be forgotten. Communication still takes place between people. This is why it will never be completely replaced by machines. This is why the establishment of brand ambassadors will still separate the wheat from the chaff in the future. These brand ambassadors can be fictional characters like the Michelin Man or Captain Onpage.org, or real people working in the company like Steve Jobs or Mark Zuckerberg. Their character or external presentation determines the external image of a company or brand more than any marketing campaign and ensures human interaction between brands and customers.
Ideally, these people regularly write articles on their own or company blogs and in other media.