Social Media Strategies Competition - Frequency

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Your rivals may focus their attention on several social networks or on one in particular.

You need to know which networks your competitors are targeting, how often they post, what they post, and pay attention to their audience growth on a monthly basis.

You can switch between tabs for multiple social networks and go to the “Audience” analysis section, which is available in each tab:

Social Media Strategies Competition - Audience

Once you've figured out who's leading on each social network, try to find out how often and what type of content they post.

This will give you some clues for your own social media strategy.

5.- Analyze the activity of your competitors
In the previous step, we found that out of all the domains we had analysed, zooplus.co.uk did particularly well when it came to promoting itself on Facebook.

This data will be crucial to creating your competitive social media strategy.

With the “Activity” report, you can analyze your Facebook activity in more detail.

1.- You can see the frequency and what type of content (photos, videos, etc.) they are publishing:



2.- You can know exactly when their content is published and when they get the highest response rate, so you can schedule your posts accordingly:


Social Media Strategies Competition - Publication Date
3.- You can compare their publication trends with yours and those of another of your competitors:


Social Media Strategies Competition - Trends
6.- Discover hashtags
Clicking on the “Hashtags” reports available on the Facebook, Twitter, and Insta dutch email list providers gram tabs will take you to a list of the hashtags your competitors are using.

You'll also be able to see how they're doing on their social media.

If there's a particular hashtag that catches your eye, say #catfood, and you want to find out what kind of competitors are using it, you can filter posts that contain it by clicking on them: