In short: Facebook is the platform with the greatest targeting power in digital.
Still have doubts about whether your company should invest in advertising?
6.VALIDATION OF PRODUCTS OR SERVICES
Definitely, despite market studies, it is always a challenge to know whether a product or service will be properly accepted.
On the other hand, since we can reach a large audience through advertisements, we can know whether or not it will be worth maintaining a product or service. Consequently, we have a lower investment risk.
It is also possible to know whether products or services will be in demand through pre-orders. It is always people who decide whether a product has a place in the market or not. Good ideas don't sell if people don't buy them.
7.REMARKETING OR RETARGETING
Imagine that your company has an employee who keeps track of all the customers who come to your store; What's more, he knows who picked up an item, who put it in the shopping cart, but who didn't make the linkedin data purchase before reaching the checkout; He also keeps track of who completed the purchase.
The pixel installed on your website does exactly this: it is able to record all the people who perform certain actions on your website, such as clicking on a certain button. Using this information, we can again display ads based on the purchase status or actions that people perform on our page or website.
In your local business, you can't go after every person who visited your store, but in digital, you can re-impact every person who visited your website. This is possible not only using Facebook and Instagram ads but also using Google Ads.
Below is one of our first actions when we started working with a new client on Facebook and Instagram ad management: We created audiences that interacted with the page at different times to re-impact these people with our communication. In short, without a strategy in the process, there is no investment in ads, but rather an expense.
invest in ads create custom audiences facebook remarketing
8. COMPETE WITH BIG BRANDS
In traditional media, especially on television, it is not possible to compete for airtime with big brands. Investment amounts can be astronomical and completely out of reach for most Azorean companies.
However, through the Facebook and Instagram platforms we can compete side by side for the attention of people browsing this platform. In Google ads, your products can appear alongside major national and international brands or even your promotional video can appear on the largest television channel: YouTube.
9.BE REMEMBERED
“Those who are not remembered are forgotten”
Advertising is the only way to ensure that your company, your business will never be forgotten.
Think about the example of Coca Cola: Does someone who likes Coca Cola forget about it? No! However, this does not mean that the brand stops advertising. We have noticed that big brands in their advertisements do not even propose the sale of their products or highlight the prices. This is because they sell without appearing to be selling and they know that their objective is not the cost of the product but rather its value to their audience, their target audience.
Note: Both Google and Facebook invest in advertising on and off their platform with the purpose of having and being a brand present in people's minds.
10. PEOPLE ARE INCREASINGLY DIGITAL
What accelerated the need for companies to digitalize was not the company's CEO but, unfortunately, COVID-19.
Once again, a report by Hootsuite reveals daily consumption habits across different media in Portugal. There is no doubt that people spend more time on the Internet than on any other medium, and the use of social networks is practically surpassing the time spent watching television. Furthermore, watching television does not mean watching live, because the concept of television is changing.
digital consumption habits portugal
Due to lockdown, more and more people are forced to buy online and there is a change in behavior even among older age groups.
One of our clients during lockdown confirmed that if his business didn't have an online store, he would practically sell nothing.
People are online for various reasons and while they are browsing social networks and the internet, your company can and should appear through ads on Google, Facebook and Instagram. Investing in ads is the way for your company to be in the biggest showcase of exposure that is the online world.