We interviewed Patricia Chávez, Consulting Director at SCOPEN, to analyse the results of their latest published report. The data obtained gives us an insight into the sector and how projects fluctuate year after year.
Marketing and results agencies
SCOPEN's NB SCORE report analyses the new business won by marketing agencies and the results obtained. According to the latest edition, published in September 2019, the estimated global investment for the Spanish creative agency market was 581 million euros in 2018. WAM has made its debut this year among independent agencies and has stood out for the number of projects won during the previous year .
This marketing and advertising report therefore evaluates the bahamas phone number data projects that advertisers award to both creative and media agencies. The document includes a breakdown by category: international groups and independent agencies. WAM is in the latter category, which, during 2018, won 30 new projects focused on digital transformation and 360º marketing .
In fact, according to the NB SCORE report on creative agencies , independent agencies such as WAM have had the most traction over the past year, accounting for more than 51% of new business generated in the Spanish market.
The main value of this report is that it serves to make visible the latest competitions carried out by brands , which agencies have won and how projects fluctuate within the sector. Considering that there are hardly any specialized publications on this subject, it is a highly valuable source of information for the market.