Addressing digitalisation without losing the essence of the brand. This is one of the great challenges of the hotel industry and one that ARTIEM has successfully tackled. We interviewed Víctor Mayans, Marketing Director for ARTIEM hotels, to find out the keys to this process.
ARTIEM Menorca Hotels
The tourism industry has embarked on the long road to digitalisation, updating its internal processes to offer digital customers unique experiences tailored to their interests. But… how does this process affect the essence of a brand? Is it possible to transfer the offline world to the online world? Víctor Mayans, Marketing Director for ARTIEM hotels , explains how they have tackled this challenge and what are the keys to transmitting their values through screens.
Differentiation and originality are two key elements to stand out in the thailand phone number data world of tourism today and one of the trends that is gaining more strength in recent times. As we pointed out in our sector study on tourism , 69% of millennials seek authenticity in their travels ; that is, they look for experiences that allow them to experience the culture of the place they visit.
We see, therefore, that the new digital customer is not going to make things easy for the industry. And if creating a brand and a product that awakens the interest of the consumer is, in itself, complex, it is even more so to communicate it through screens.
ARTIEM: “It is important to be very clear about what your brand is and how to transfer that to the digital world”
Victor Mayans ARTIEM
ARTIEM is a hotel chain with establishments in Menorca, Madrid and Asturias. It was founded 20 years ago as a family business that has grown little by little, based on effort and enthusiasm. And that philosophy is what they have wanted to maintain throughout all this time; that is why the great ARTIEM team is characterized by a management model committed to well-being and happiness. Thus, in recent years, they have been classified as a Great Place to Work and have received various awards that recognize good work. Much of their success lies in having been able to embrace the digital world knowing how to transmit closeness and charisma in all their channels. Víctor Mayans, Marketing Director for ARTIEM hotels, explains how they have achieved this.