We evaluate our product and question whether we have enough value proposition and brand power to attract the user.
In a second step, we must obtain permission or acceptance from the potential client to receive advertising, information or any other type of action that allows us to promote ourselves.
Segment users and have an optimized database. As with any email marketing strategy, segmentation is key to sending the right information to the right person.
Prepare specific content for each well-defined user, so that the exact information is sent to the specific person, thus improving conversion rates and effectiveness in each campaign.
We started communicating with two objectives:
Create a two-way conversation
Convince
We managed to sell , give a quote, requests, etc.
Depending on the type of product or service, it may be more difficult georgia phone number data to gain the user's trust. That is why it is important to define perfect content for each of them at the most appropriate time. Lead nurturing is essential.
In the book “ Permission Marketing ” written by Seth Godin in 1999, all these keys are collected, making very clear the importance of not taking actions that bother or interrupt the consumer, but rather that they accept them voluntarily because they like them.
Permission Marketing Examples
We can easily find examples of permission marketing if we look at our behavior on the Internet. When we use a social network and follow a company from our Facebook or Twitter profile, we are giving that company permission to show us its content on our wall/interface. On YouTube, when you subscribe to a channel, you receive alerts every time that channel publishes new content.
Permission marketing
Opt-in campaigns are the clearest example of permission marketing . These campaigns consist of offering a form in which the user voluntarily admits that they want to receive information (newsletter, promotions, offers, informative emails) from the brand, product or service in question. Normally, they are placed somewhere on the website with clear CTAs such as “Subscribe here” or “Receive our offers by email”, to make it clear to the user what they are accepting and to avoid confusion or errors that could lead to unsubscriptions, spam, reports, or even complaints for not complying with the European Regulation on Personal Data Protection.
In short, permission marketing is a technique that provides personalized and relevant content to our client, anticipating information that he or she has requested. It is an eminently digital method that benefits from the facilities that the Internet offers us to interact with our audience. Thanks to permission marketing, you can stand out from the mass of advertising impacts with your own message, which fits like a glove with what your user needs.