Multimedia and multi-format

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It is desirable or even mandatory to supplement the marketing kit with multimedia tools. But do not forget about the sense of proportion when using video and audio clips. The use of each element should be appropriate and justified.

A company's video presentation may diabetes mailing list include real customer testimonials as well as real-life product usage.

The company presentation may have musical accompaniment. A calm composition will create a pleasant background, and dynamic music will set an active rhythm for the negotiation process.

For clarity, presentation files can be supplemented with 3D graphics and flash images.

At the final stage of working on a company presentation, you should make sure that the document is multi-format and can be opened on different devices - tablets, PCs, projectors, smartphones, etc. To ensure that the slides will open adequately, you need to run the presentation on all sorts of gadgets, and also print several copies of the document.

6 Most Common Mistakes in Creating a Company Presentation
The most common mistakes when working on a presentation:

Writing copy that doesn't take into account the needs of potential customers.

Listing the characteristics of a product or service without specifying the benefits that the consumer will receive as a result of cooperation.

Promoting a product without indicating why it is worth cooperating with a particular company.

The lack of a marketing kit prototype results in the presentation looking like a jumbled mess of infographics and sales copy.

Use of multiple fonts and a wide range of colors in the presentation design.

Using template stock images: just to decorate the document. Graphic elements, as well as texts, should carry a semantic load.

These mistakes may seem obvious, but they are the ones that are most common in presentations. Get rid of these trivial shortcomings, and your marketing kit will stand out from the competition.

If you not only read our material, but also use the knowledge you gain in practice, your presentations will help you achieve your goals. As practice shows, more than 90% of domestic companies are seriously lacking in terms of packaging their brand.

Thoughtful design, sales structure, emotional texts and other components that a professionally executed presentation of a company's development strategy includes will help you stand out from other companies and attract consumers' attention to your product.