Bonus read: Salespeople: Don’t Confuse Value with ROI

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So how can you move from selling solutions to feelings? One of the easiest ways is to ditch your traditional sales pitch (which is typically focused on the details of your product) and lead with polarizing messages and belief statements. Not only will these types of messages resonate more quickly and deeply with your audience but you’ll be able to deliver them with intoxicatingly high conviction. Stirring massive amounts of positive emotions in your customer’s mind and moving them to convert faster!

Bonus video: why you should be selling feelings, not solutions.

3. They Focus on “How” They Sell More Than “What” They Sell!
Have you ever noticed that seemingly normal people behave completely differently when they’re behind the wheel of a car? It’s as though we give ourselves permission to lower our thresholds of patience and human decency the second we have 3000 pounds of steel and glass between us and our fellow commuters. Unfortunately, many traditional sellers similarly believe that the tactics they use to engage (and often bother) prospective buyers are completely acceptable when they’re doing it under the banner of “selling”. They bombard customers with low-value templated emails, disingenuine LinkedIn invites quickly followed by schlocky solution pitches, and generic cold calls for which they haven’t done their homework.

Guess what? In the age where customers have unprecedented cambodia telegram data access to information, solutions are plentiful, and peer advocacy reigns supreme, such tactics are not only ineffective but will create a horrible customer experience, indelibly tarnishing your personal and product brand!

How you sell matters!

While they are many factors that contribute to how you sell, one of the simplest ways to moderate your approach is to invoke a bit of empathy! Before you engage in any sort of selling or outreach tactic, stop, and ask yourself this question; “If I was the customer, would this tactic work on ME?” If the answer is no, it’s time to get out from behind the wheel and rethink your approach!