Conversation with the sales department

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These employees are always the closest to the customers. You can get a lot of useful information from them. Managers know not only the needs and desires of their customers - they often know the name of their pets and remember important dates in their lives.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in cell phone database Negotiations with Clients
Google AdWords
A Google AdWords account can also help with creating an avatar. There you will find remarketing lists containing information about customers who visited the site, watched videos, left their contacts, downloaded the application.

To view the lists, open the “Tools and Settings” tab. There you will find a long list. Select “General Audience” and then “Audience Manager”.

Facebook Ads Manager
If you have buyers' contacts but don't know their gender, education, or marital status, visit their Facebook advertising account.

The advertising system of this social network is becoming more complex, and various information about the audience becomes available to it. For example, you can find out whether the client has a car and what their average income is.

To do this, visit Ads Manager and in the “Resources” section, click the “Audiences” tab. Select the segment by choosing “Custom Audience”.

There are several ways to create an audience from your users. For example, you can choose “Customer List”.

Upload your file in CSV or TXT format. Facebook will scan users' contacts and give you their socio-demographic characteristics.

SimilarWeb
The service analyzes websites and applications by a number of characteristics. But its data is not as accurate as we would like. However, this option is quite suitable if you want to set a benchmark for creating a customer avatar.

SimilarWeb also gives you the opportunity to study competitors' websites, which helps you understand your customer even more deeply.

Mailing service
The mailing system also stores a lot of important information about buyers. It should be actively used not only for segmenting the audience, but also to make the portrait more detailed. This way, you can find out the average purchase amount, how often they are made, through what source of resources the client came and how actively he interacts with your mailing (whether he reads it and clicks).