Marketplaces are undoubtedly the most popular channel for making online purchases today.

[nusaiba129]

Source
Recently, Data Insight, together with Megamarket, panama consumer email list published the results of a consumer behavior study , “Choosing Brands on Marketplaces . ”


Source
According to this information:

84% of respondents made purchases on marketplaces in the last 6 months;
80% buy goods more than 2-3 times a month;
46% responded that they purchase products not only from brands they know, but also explore new brands;
Respondents are most likely to purchase new brands in the following categories: “Food” (50%), “Household Goods”, “Medical Goods” (48%), and “Decorative Cosmetics and Perfumes” (47%);
When buying goods from an unknown brand, the key factor is not the price, but the buyer's confidence in the quality .
You can learn more about how users interact with marketplaces and search for new brands and products from the study .