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Analytics and KPI in Marketing
Completo Editorial
Completo Editorial
May 9, 2017
Presentation from the speech of the co-owners of the iran consumer email list marketing group "Completo" Vladimir Davydov and Andrey Gavrikov "Analytics and KPI in Marketing".
Theses:
Holy Grail KPI: What is the ultimate goal of a marketer? Is there one metric to strive for? Yes!
Key KPIs depending on the stage of the customer journey. What awaits you at the end of the journey? A sale? Not at all.
The pitfalls of KPI measurement are that it's one thing to know what to measure, and quite another to actually measure it.
3 cases of complex KPI measurements in B2B and dealer networks.