What else can you pay attention to when studying competitors' websites

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Structure.

We often see a picture - sites with a large bloated structure rank well. They achieve this through segmentation. For example, we sell bicycles and we have one landing page for the query "bicycles", where all the products are presented.

There is a competitor with the same range, but the structure ghana consumer email list of its resource includes the following types of bicycles: mountain, sports, children's, which in turn are divided into two-wheeled, four-wheeled, etc.

This expanded structure allows you to get more targeted and highly converting traffic by refining the query - the user understands what he is looking for.


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Promotion strategy.

Some projects are promoted by low-frequency keywords. This strategy consists of optimizing the site for little-used and narrowly targeted search queries. These queries are less competitive than popular keywords and phrases, which can give the site an advantage in search results, and they are also more convertible.

Useful material on the topic
Competitor Analysis: Step-by-Step Instructions
You can track which queries your competitors are ranking for using services such as Spywords or Keys.So.

It is also important to monitor changes on competitors' websites that could lead to significant growth. Such changes include redesigns.