Checklist for setting up advertising campaigns

[sumaiyakhatun26]

To start advertising in Meta Ads, you need to have: Facebook Business Page, Advertising account (Ads Manager). Additionally: Business Manager, Instagram business profile. Your own or on the client's side.
Payment method (Card / PayPal).
Define the goals of the advertising campaign (leads, sales, subscribers, engagement, reach, etc.).
How will you track results? Connecting web analytics systems to the site (For example, Google Analytics , Binotel ).
Analyze competitors (Ad Library, SimilarWeb ).
Create a portrait of the Target Audience.
Go to Ads Manager and click the green "Create" button. Let's go!
Select a promotion goal and then a subgoal at the ad group level:
– If the goal is to get sales, potential customer contacts:
• If you have a website: Leads / Sales — Conversions.
• If you have an online store: Sales — Catalog sales, Conversions.
• If you don't have a website: Engagement / Leads — Messenger, Instagram, south korea rcs data Instant forms.
– If the goal is to get followers for a page:
• Facebook — Engagement / Facebook Page.
• Instagram — Traffic / Website (indicate a link to your Instagram page in the ad).
• Instagram — via the "Promote" button, the goal "More profile visits."
At the group level: select a display period (optional).
Choose a budget (if you don't know what budget to choose, I recommend starting with $5/day (for Ukraine) per ad group).
Set up your audience:
– Cold audience:
• Specify the socio-demographic parameters of your target audience (geography, age, gender).
• Choose detailed targeting, preferably 1-3 interests that directly or indirectly indicate your target. (For example, the topic Custom Furniture: Interest: Home improvement or Interior design).
– Warm audience (audience that has already interacted with your business). The “Special audience” field (suitable for promotional offers, collecting subscribers, re-sales, etc.).