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Although this communication channel has become very popular, there are some nuances to consider in order for your strategies to be successful.
So, according to Mindbox statistics , the median performance indicators for email marketing are as follows:
Open Rate — 14-16%;
Click Rate — 1-1.2%;
CTR — 6-8%;
UTOR — 0.4-0.6%.
It is important to understand that in each industry and business niche, the performance indicators may differ. In addition, it is worth distinguishing between mass mailings that are sent to specific segments, and automatic mailings, which initially have a higher open rate.
Email marketing remains a powerful tool for reaching and ecuador consumer email list retaining customers, despite the apparent market saturation.
Using current trends will help you make the most of this channel, improving your email open and click rates.
Key Email Marketing Trends Personalization
Personalization, or more precisely hyper-personalization, is not just a trend: it simply must be used in communications.
Personalization is based on collecting and analyzing data about subscribers. It is not limited to socio-demographic data, but takes into account many factors.