Real Data

Welcome to the consumer era, where generic, one-size-fits-all emails no longer cut it. We’re talking about hyper-personalization – the sophisticated sister of standard personalization tactics .

This is when Artificial Intelligence (AI) takes over and takes your email marketing to a whole new level ...

While the digital marketing industry is constantly changing, email marketing remains a cornerstone of marketing strategies for businesses across all industries. However, with inboxes flooded with messages competing for attention, standing out has become an increasingly difficult challenge. As we ...

As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit down with two key figures behind their latest AI project, Smart Design . Jeff Zimmerman, Chief Product Officer, and Paul Rijnders, Product Manager at Smart Design, share ...

To improve email marketing deliverability rates, you should consider the following design elements:

1. Keep it simple
A simple, clean design can help reduce the likelihood of an email being flagged as spam. Avoid using too many images or flashy design elements that can distract from the message.

2 ...

As Matt Blumberg says , “Getting to the inbox isn’t your goal, getting subscribers is.” And sending out mass, generic emails isn’t going to do the trick. To keep subscribers engaged, you need to send personalized emails that feel like friendly messages between friends. It all starts with ...

A marketing funnel is a visual representation of a lead’s journey from contact with your brand to becoming a paying customer. Other marketers also refer to marketing funnels as purchase funnels, conversion funnels, and lead funnels, among others.

We’ve already talked about marketing and sales ...

Since the retail industry is primarily driven by consumer preferences and technological advancements, it is an industry that is constantly evolving. Consumer tastes and preferences are constantly changing, forcing retailers to adapt quickly to meet these changes. Technological advancements also play ...

In today’s digital age, where every interaction counts, sending the right message to the right audience is more important than ever. If you’re faced with the challenge of communicating effectively with a large subscriber base, you’ll know that finding the right email marketing software is not only a ...

Good morning. Today we bring you the best Online Marketing blogs according to the votes of our students and alumni. We asked them to vote for their favorite blogs in 5 categories and with the results we created these Aula CM Awards .

We want to share with you the best Online Marketing blogs . It ...

There's another reason you should consider being on LinkedIn (if you aren't already).

Since 2016, specifically at the end of 2017, the increase in the number of users of the platform has been more noticeable than ever, especially in Spain and Latin America. This growth has generated a huge amount ...