Marketing in a B2B company - 3 areas of activity that, if improved, will improve the effectiveness of marketing in your
Posted: Mon Jan 27, 2025 3:57 am
When operating in the B2B sector, you probably often ask yourself what you can do to make B2B marketing more effective and help you acquire more customers.
The concept of "well-functioning B2B marketing" can be perceived differently, depending on what a given company does, what industry it operates in, who it directs its communications to, and what distinguishes the cryptocurrency data product or service it sells.
It is also worth remembering that marketing in a B2B company should be distinguished by multi-channel communication and that this area applies to both online and offline activities , which is something we often forget about, especially today.
However, since effective online marketing activities are currently the area that attracts the most attention, I would like to focus on them, showing you 3 key areas of action in which implementing improvements can significantly contribute to increasing the effectiveness of your marketing.
What will you learn from the article?
3 Key Online Marketing Areas That Will Improve Your B2B Marketing
1. Identify your B2B buyer persona and the problems your product can solve
2. Planning and implementing a content strategy across multiple communication channels
3. Remarketing to people who visited your website
Google Ads
Facebook and Instagram Ads
LinkedIn Ads
The concept of "well-functioning B2B marketing" can be perceived differently, depending on what a given company does, what industry it operates in, who it directs its communications to, and what distinguishes the cryptocurrency data product or service it sells.
It is also worth remembering that marketing in a B2B company should be distinguished by multi-channel communication and that this area applies to both online and offline activities , which is something we often forget about, especially today.
However, since effective online marketing activities are currently the area that attracts the most attention, I would like to focus on them, showing you 3 key areas of action in which implementing improvements can significantly contribute to increasing the effectiveness of your marketing.
What will you learn from the article?
3 Key Online Marketing Areas That Will Improve Your B2B Marketing
1. Identify your B2B buyer persona and the problems your product can solve
2. Planning and implementing a content strategy across multiple communication channels
3. Remarketing to people who visited your website
Google Ads
Facebook and Instagram Ads
LinkedIn Ads