What audience acquisition channels work for B2B and are they different from B2C?
Posted: Mon Jan 27, 2025 3:41 am
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The channels are the same, but the methods for capturing your target audience segment are different. Example: a large B2B printing house could not get orders either through organic search or through contextual advertising. As a result, it was possible to “hook” decision makers of potential clients through a well-thought-out PR strategy and targeted advertising on social networks (the advertising strictly repeated the segmentation of the target audience performed at the first stage).
— How do you know which channel has a sufficient volume of target audience?
Preliminary pilot advertising campaigns on a limited dominican republic consumer email list budget, ending with analytics on previously developed KPIs.
— I was told that “these queries are selling queries, and contextual advertising will be ineffective.”
Here it is worth asking only one question — how was it determined that the queries are “selling queries,” and contextual advertising is “ineffective”? If “from our experience,” then you can safely kick such advisers out.
— Let's say the set of channels is more or less clear, what's next?
Next, pilot advertising campaigns on a limited budget with KPI analytics. You also need to make sure that your business and its processes fully process the flow of incoming requests (in my experience in Russia, at least 25% - 30% of requests are "merged" immediately due to poor business automation or poor work of service managers.
The channels are the same, but the methods for capturing your target audience segment are different. Example: a large B2B printing house could not get orders either through organic search or through contextual advertising. As a result, it was possible to “hook” decision makers of potential clients through a well-thought-out PR strategy and targeted advertising on social networks (the advertising strictly repeated the segmentation of the target audience performed at the first stage).
— How do you know which channel has a sufficient volume of target audience?
Preliminary pilot advertising campaigns on a limited dominican republic consumer email list budget, ending with analytics on previously developed KPIs.
— I was told that “these queries are selling queries, and contextual advertising will be ineffective.”
Here it is worth asking only one question — how was it determined that the queries are “selling queries,” and contextual advertising is “ineffective”? If “from our experience,” then you can safely kick such advisers out.
— Let's say the set of channels is more or less clear, what's next?
Next, pilot advertising campaigns on a limited budget with KPI analytics. You also need to make sure that your business and its processes fully process the flow of incoming requests (in my experience in Russia, at least 25% - 30% of requests are "merged" immediately due to poor business automation or poor work of service managers.