This approach is like an hourglass
Posted: Mon Jan 27, 2025 3:41 am
Data helps to find an approach to each client:
240-10.png
Integrated approach
We combine retargeting, pre-sales research and czech republic consumer email list post-sales metrics to create the following scheme:
240-11.png
In reality, communication with the user is not straightforward. Throughout the customer journey, the company must support and guide the customer using CRM to convince him to make a second purchase. This is where the path to loyalty begins.
CRM can be used for:
Definitions of demographic indicators, behavior on the site (basic model)
Customer Lifetime Value Definitions (A Better Model)
By paying enough attention to the post-sales system and working effectively with CRM data, you can move to the next level of understanding your customers.
Programmatic, version 4. Full customer life cycle
: you take some action and then start the cycle over again with a deeper understanding of your customer.
240-12.png
Challenges associated with the development of mobile technologies
1. Cross-platform
One client can use a PC, a smartphone, and a tablet, so retargeting should be carried out on each device.
c
240-10.png
Integrated approach
We combine retargeting, pre-sales research and czech republic consumer email list post-sales metrics to create the following scheme:
240-11.png
In reality, communication with the user is not straightforward. Throughout the customer journey, the company must support and guide the customer using CRM to convince him to make a second purchase. This is where the path to loyalty begins.
CRM can be used for:
Definitions of demographic indicators, behavior on the site (basic model)
Customer Lifetime Value Definitions (A Better Model)
By paying enough attention to the post-sales system and working effectively with CRM data, you can move to the next level of understanding your customers.
Programmatic, version 4. Full customer life cycle
: you take some action and then start the cycle over again with a deeper understanding of your customer.
240-12.png
Challenges associated with the development of mobile technologies
1. Cross-platform
One client can use a PC, a smartphone, and a tablet, so retargeting should be carried out on each device.
c