What the experts say
Posted: Sun Jan 26, 2025 10:56 am
We asked our experts just three questions:
Share your most interesting SEO experiment of 2023.
What are the main trends in SEO 2024?
Will there be any radical changes in the work of SEO specialists in 2024?
Sergey Koksharov
Sergey Koksharov, independent SEO expert, author of the blog Devaka.info , middle east rcs data lecturer at the WebPromoExperts Academy
1. It's hard to talk about experiments. I'll talk about observations. The most interesting thing was to observe how the generated content behaved in the search results.
And there are many different cases here. Sometimes pages with generated content rank very well and give search traffic, sometimes they are not indexed at all. There was also a case when articles initially entered the search and gave very good traffic, but after another Google update the traffic disappeared.
I think it depends on the niche and type of content. But, all cases where the generated content was edited by a human ranked well.
2. The main trends in SEO now are:
Reduction in organic clicks.
Generative rendering and optimization for Answers Engines.
More AI integrations into the work of SEO specialists.
Creating quality content.
Content authorship from real people.
EEAT focus.
Share your most interesting SEO experiment of 2023.
What are the main trends in SEO 2024?
Will there be any radical changes in the work of SEO specialists in 2024?
Sergey Koksharov
Sergey Koksharov, independent SEO expert, author of the blog Devaka.info , middle east rcs data lecturer at the WebPromoExperts Academy
1. It's hard to talk about experiments. I'll talk about observations. The most interesting thing was to observe how the generated content behaved in the search results.
And there are many different cases here. Sometimes pages with generated content rank very well and give search traffic, sometimes they are not indexed at all. There was also a case when articles initially entered the search and gave very good traffic, but after another Google update the traffic disappeared.
I think it depends on the niche and type of content. But, all cases where the generated content was edited by a human ranked well.
2. The main trends in SEO now are:
Reduction in organic clicks.
Generative rendering and optimization for Answers Engines.
More AI integrations into the work of SEO specialists.
Creating quality content.
Content authorship from real people.
EEAT focus.