After Trigger Events
Posted: Sun Jan 26, 2025 9:38 am
After Networking Events
One of the things we, hopefully, will have the opportunity to continue participating in is networking events. These can be as small as joining your local chamber of commerce or as large as attending annual industry conventions.
Networking is an integral part of everyone’s success, especially in sales, but there is a problem with networking. The problem is that we meet so many people and collect so many business cards promising each person that “we will definitely get in touch.”
Then, at the office or at home we enter those cards into our CRM and move on. When we finally get around to reaching back out to those people, too much time has passed and we lost that connection.
So, a strategy that has worked wonders for salespeople around the world is using text messaging to anchor their conversations.
If you have a list of prospects with whom you have italy telegram data formed a relationship, then you can utilize trigger events to create deeper conversations. Something like a competitor’s merger, a shift in market demand, sudden or rapid growth/decline of a prospects company.
You can send text messages after trigger events because those events are urgent and text messages create urgency as well. I find that these messages work best when you utilize articles or relevant content to that particular event and quickly turn the conversation into a phone call.
To Remain Persistent But NOT Annoying
Nurturing prospects can be an undertaking all on its own but text messaging is a fantastic way to stay in front of a prospect without becoming a blocked email.
However, I CANNOT stress enough how important it is to know your boundaries with text messages. You know how it feels to get bombarded with text messages. Don’t be that person.
You need to focus on your qualifying criteria when prospecting because 80% of what you prospect is going to close later, not today. If you find a qualified prospect with the budget, buying history, and need for your product or solution, but the timing is not correct, then take the time to nurture that lead.
One of the things we, hopefully, will have the opportunity to continue participating in is networking events. These can be as small as joining your local chamber of commerce or as large as attending annual industry conventions.
Networking is an integral part of everyone’s success, especially in sales, but there is a problem with networking. The problem is that we meet so many people and collect so many business cards promising each person that “we will definitely get in touch.”
Then, at the office or at home we enter those cards into our CRM and move on. When we finally get around to reaching back out to those people, too much time has passed and we lost that connection.
So, a strategy that has worked wonders for salespeople around the world is using text messaging to anchor their conversations.
If you have a list of prospects with whom you have italy telegram data formed a relationship, then you can utilize trigger events to create deeper conversations. Something like a competitor’s merger, a shift in market demand, sudden or rapid growth/decline of a prospects company.
You can send text messages after trigger events because those events are urgent and text messages create urgency as well. I find that these messages work best when you utilize articles or relevant content to that particular event and quickly turn the conversation into a phone call.
To Remain Persistent But NOT Annoying
Nurturing prospects can be an undertaking all on its own but text messaging is a fantastic way to stay in front of a prospect without becoming a blocked email.
However, I CANNOT stress enough how important it is to know your boundaries with text messages. You know how it feels to get bombarded with text messages. Don’t be that person.
You need to focus on your qualifying criteria when prospecting because 80% of what you prospect is going to close later, not today. If you find a qualified prospect with the budget, buying history, and need for your product or solution, but the timing is not correct, then take the time to nurture that lead.