The solution was very simple but effective
Posted: Sun Jan 26, 2025 9:02 am
Case Netpick
Case Netpick
This case is from Netpick. A customer who adheres to the non-disclosure agreement stopped growing their subscribers, and consequently, their revenue from triggers decreased. The triggers included the welcome steps, double opt-in, and the page after the double opt-in. During the audit, it turned out that at first the company offered very attractive promotions, but then it turned out that information about the discount was only in the letter. This may be normal if you provide a discount in the letter, but it should also be announced on the website. That is, it should not be the case that without any warning you subscribed and were just given a discount. We should indicate on the website what gift we are offering.
If the website promises a live hamster, the letter should explain how to get it. austria rcs data Everything should logically complement each other. The main challenge the company faced was to improve the form itself, as it turned out that it was not working effectively and was not selling.
So, the solution was very simple, but effective, as I mentioned before. The company's marketers needed to increase the number of subscribers through offers and their open demonstration.
The first solution was to change the form content. The second was to add several forms. If a person closed the pop-up window (which replaced the static form), an additional information block appeared. By clicking on this block, the person was taken to the main subscription page and could leave their contact details there.
Case Netpick
This case is from Netpick. A customer who adheres to the non-disclosure agreement stopped growing their subscribers, and consequently, their revenue from triggers decreased. The triggers included the welcome steps, double opt-in, and the page after the double opt-in. During the audit, it turned out that at first the company offered very attractive promotions, but then it turned out that information about the discount was only in the letter. This may be normal if you provide a discount in the letter, but it should also be announced on the website. That is, it should not be the case that without any warning you subscribed and were just given a discount. We should indicate on the website what gift we are offering.
If the website promises a live hamster, the letter should explain how to get it. austria rcs data Everything should logically complement each other. The main challenge the company faced was to improve the form itself, as it turned out that it was not working effectively and was not selling.
So, the solution was very simple, but effective, as I mentioned before. The company's marketers needed to increase the number of subscribers through offers and their open demonstration.
The first solution was to change the form content. The second was to add several forms. If a person closed the pop-up window (which replaced the static form), an additional information block appeared. By clicking on this block, the person was taken to the main subscription page and could leave their contact details there.