The main differences between campaigns on thematic platforms and in search

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This is a clumsy way of conducting contextual advertising. For the company, this results in the loss of thousands and even millions of rubles.



Images are not displayed in search. They must be added to ads on thematic sites.
Keyword are not highlighted in YAN
Advertising on platforms can be more creative than in search. And the KMS has many different formats that you can experiment with


Error 4. Forgot to set up industry and regional campaigns
When we were conducting another audit of contextual argentina consumer email list advertising at a client, we saw well-tuned campaigns from a well-known agency. At first, the client said that he did not understand why we were conducting an audit at all.

But it turned out that the regional strategy of contextual advertising by industry was not thought out. Our solution:

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Error 5. The structure of advertising campaigns is not worked out
The structure of campaigns in contextual advertising does not appear out of nowhere, but is created based on Internet demand and analysis of the client’s market.

A major car dealership did not have their campaigns broken down into the groups needed for the automotive industry. We proposed the following structure:

Advertising campaign (AC) for the company brand
RK for general requests
RK in Moscow
RK by car models