There are 3 main types of retargeting: dynamic, CRM and search.
Posted: Sun Jan 26, 2025 8:50 am
The point of such synchronization is to “catch” the user on several screens at once. For example, to show him a message on a social network just when he is distracted from watching TV during an advertising break (according to MediaSync, 44% of users do not leave social networks while watching TV). In addition to social networks, synchronized advertising can be shown in search networks and on media platforms. Also, with the help of MediaSync, you can synchronize online campaigns with offline advertising of competitors. Case with KFC
2. Targeted advertising
2.1. Interest targeting
The user enters certain queries in search engines, and when going to other sites, he sees banners on the topics of his recent queries.
2.2. Targeting by site topics
Targeting is performed by groups of thematic sites.
2.3. Direct purchases
Impressions are purchased on specific sites.
2.4. Socio-demographic targeting
Search engines have learned to “read” the socio-demographic portrait of the user and, on this basis, show different banners for different audiences.
2.5. Audience targeting (Look-a-like)
Look-a-like is an opportunity to show ads to an audience similar to yours. Twitter and Google have this opportunity, MyTarget is in the testing stage. You upload a database of e-mail addresses or phone numbers and can target ads to your subscribers, as well as capture an audience similar in socio-demographic characteristics.
In Facebook and VKontakte, you can upload a user ID database and show ads to your subscribers. However, to expand your audience, you will have to use parsing services (Cerebro, Pepper Ninja), collect an audience, and then upload it to your advertising account.
Connecting audience targeting can increase conversion by up to 40% (results for Yandex.Taxi).
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2.6. Retargeting (dynamic, CRM, search)
According to statistics, more than 90% of users leave the site afghanistan consumer email list without taking any action and never return. Retargeting can be used to bring the user back to the site.
2.6.1. Dynamic retargeting
This is a technology that allows you to automatically generate a banner and show it to a person who has just visited your site and has not performed the desired action. It works like this: the user goes to the advertiser's site, views the products or several sections of the site and leaves. The user's system remembers (marks with cookies) and shows him a banner with the products he viewed on another site. You can also return the user to the site and lead him to a certain action (purchase, order placement, subscription) - this is possible for new Yandex smart banners.
2. Targeted advertising
2.1. Interest targeting
The user enters certain queries in search engines, and when going to other sites, he sees banners on the topics of his recent queries.
2.2. Targeting by site topics
Targeting is performed by groups of thematic sites.
2.3. Direct purchases
Impressions are purchased on specific sites.
2.4. Socio-demographic targeting
Search engines have learned to “read” the socio-demographic portrait of the user and, on this basis, show different banners for different audiences.
2.5. Audience targeting (Look-a-like)
Look-a-like is an opportunity to show ads to an audience similar to yours. Twitter and Google have this opportunity, MyTarget is in the testing stage. You upload a database of e-mail addresses or phone numbers and can target ads to your subscribers, as well as capture an audience similar in socio-demographic characteristics.
In Facebook and VKontakte, you can upload a user ID database and show ads to your subscribers. However, to expand your audience, you will have to use parsing services (Cerebro, Pepper Ninja), collect an audience, and then upload it to your advertising account.
Connecting audience targeting can increase conversion by up to 40% (results for Yandex.Taxi).
51_10.png
2.6. Retargeting (dynamic, CRM, search)
According to statistics, more than 90% of users leave the site afghanistan consumer email list without taking any action and never return. Retargeting can be used to bring the user back to the site.
2.6.1. Dynamic retargeting
This is a technology that allows you to automatically generate a banner and show it to a person who has just visited your site and has not performed the desired action. It works like this: the user goes to the advertiser's site, views the products or several sections of the site and leaves. The user's system remembers (marks with cookies) and shows him a banner with the products he viewed on another site. You can also return the user to the site and lead him to a certain action (purchase, order placement, subscription) - this is possible for new Yandex smart banners.