Marlene's story and the digital positioning of her company: very interesting
Posted: Sun Jan 26, 2025 7:02 am
Once upon a time, there was a businesswoman named Marlene Uribe who had a large company and wanted to attract more customers to her website to improve reach, increase sales and recognition of her business. She knew she had to do something to improve her position in search results, but she didn't know where to start, since there is all kinds of information on the Internet that can be confusing.
One day, Marlene met the team of marketing experts from Studio MIOS , who explained to her the basics of SEO (Search Engine Optimization). SEO is a set of techniques to improve the positioning of a website in the results of search engines such as Google, Bing, Yahoo, among many others.
They explained that the first step in SEO is to research the keywords that potential customers use to search for products or services related to your business. These keywords are used to optimize the cash app database content and make it more relevant to search engines.
The second step is to make sure that the website is well structured and has easy navigation and a good user experience. Search engines value the structure and organization of the website, as well as the ease of use for users.
Another important aspect of SEO is the content of the website. It is important that the content is of high quality and relevant to potential customers. In addition, the content must be updated regularly to maintain the interest of visitors and search engines.
Experts in Marketing Studio MIOS
Studio MIOS | Strategic Digital Marketing
Links are important for SEO. Internal links (within your page) and inbound links (from other websites, also called backlinks) improve your website's position in Google and other search engine results. It is important to note that links should be of high quality, relevant to your target audience and niche.
You may be interested in: What is social link building?
This SEO practice requires time and tools. It is not a quick and easy solution, but it requires skills and perseverance to maintain and improve the position of your website, taking into account that algorithms, policies, functionalities and different updates are permanent in digital media, it is important to stay up to date on this topic.
Marlene understood that the basics of SEO were important to improve her company's visibility in digital media and that she could not take care of them herself due to the multiple activities of her position in the company, so she decided to hire the marketing team to implement these techniques on her website. With time and effort, Marlene's website began to appear in the first search results, attracting more potential customers and increasing the success of her company.
We wanted to share this story with you so that you can understand what this practice consists of, which is essential for a digital asset such as a company's website. Although today SEO practices are divided into on-page and off-page , On-page optimization is important in order to generate the off-page correctly, and that all of this is aligned with the keywords, and of course, with the company's objectives.
One day, Marlene met the team of marketing experts from Studio MIOS , who explained to her the basics of SEO (Search Engine Optimization). SEO is a set of techniques to improve the positioning of a website in the results of search engines such as Google, Bing, Yahoo, among many others.
They explained that the first step in SEO is to research the keywords that potential customers use to search for products or services related to your business. These keywords are used to optimize the cash app database content and make it more relevant to search engines.
The second step is to make sure that the website is well structured and has easy navigation and a good user experience. Search engines value the structure and organization of the website, as well as the ease of use for users.
Another important aspect of SEO is the content of the website. It is important that the content is of high quality and relevant to potential customers. In addition, the content must be updated regularly to maintain the interest of visitors and search engines.
Experts in Marketing Studio MIOS
Studio MIOS | Strategic Digital Marketing
Links are important for SEO. Internal links (within your page) and inbound links (from other websites, also called backlinks) improve your website's position in Google and other search engine results. It is important to note that links should be of high quality, relevant to your target audience and niche.
You may be interested in: What is social link building?
This SEO practice requires time and tools. It is not a quick and easy solution, but it requires skills and perseverance to maintain and improve the position of your website, taking into account that algorithms, policies, functionalities and different updates are permanent in digital media, it is important to stay up to date on this topic.
Marlene understood that the basics of SEO were important to improve her company's visibility in digital media and that she could not take care of them herself due to the multiple activities of her position in the company, so she decided to hire the marketing team to implement these techniques on her website. With time and effort, Marlene's website began to appear in the first search results, attracting more potential customers and increasing the success of her company.
We wanted to share this story with you so that you can understand what this practice consists of, which is essential for a digital asset such as a company's website. Although today SEO practices are divided into on-page and off-page , On-page optimization is important in order to generate the off-page correctly, and that all of this is aligned with the keywords, and of course, with the company's objectives.