What is a CAME analysis and how to perform one for your business
Posted: Sun Jan 26, 2025 6:50 am
Analyzing a business in depth is important to help it move in the right direction. And it is not only important when a company is already up and running, but it is even more crucial when it is just starting its activity. Since we have already seen the importance of carrying out a SWOT analysis , we will now discover another type of analysis: the CAME .
As we have seen, when starting a professional project there are four key elements to analyse : weaknesses, threats, strengths and opportunities (SWOT). Here we can list everything that is part of our panorama: the advantages of our product or service, the more or less strong presence of the competition or our lack of initial resources would be some examples.
Once we have the results of this SWOT analysis clear , we can uganda phone number lead perform the CAME analysis . This is an analysis that helps to understand customers, competitors and the market . The CAME analysis provides an overview of the company's situation in the sector, of the new products that are being introduced and how to grow the business.
market competition analysis
You may also be interested in: The keys to making a perfect business plan
What is CAME analysis?
Once we have a well-prepared and objectively structured SWOT, we need to know how to move forward to convert that data into strategies. That's where the CAME analysis comes in , as a tool that sheds light on the steps to follow in your business.
Just as the SWOT analysis lays out weaknesses, threats, strengths and opportunities, the CAME analysis will create a relationship between these factors and the actions to be taken . Generally, the logical steps after the SWOT are the CAME followed by the strategy that sets everything in motion.
CAME stands for:
Correct : the weaknesses detected or what does not work
Coping : Detected threats and how to take advantage
Maintain : the strengths that have been previously highlighted and maintain them over time
Exploit : take advantage of the opportunities detected
The CAME tool analyzes four main strategies : offensive strategy, survival strategy, defensive strategy and targeting strategy. Let's look at them separately.
CAME analysis
Offensive strategies
These are market positioning strategies . They are designed to take advantage of the company's strengths that fit into market opportunities. They are very interesting for companies with a clear competitive advantage that differentiates them from the rest, since they take advantage of this market gap to position themselves very strongly.
Survival strategies
These are strategies designed to avoid market threats by eliminating the company's internal weaknesses. The goal is to limit the damage caused by an adverse situation until it can be averted.
Defensive strategies
These are strategies through which a company uses its core strengths to defend itself against market threats . They are usually more effective for those that already have a strong position in the market, as they can counter competitors more effectively.
Repositioning strategy
These are strategies that address the company's weaknesses and take advantage of market opportunities to give the business a new direction. Ideally, you should start with the changes that require the least effort. This will avoid frustration and effort, as well as an excessive waste of resources. If you know that your competition is fierce and the strategy is to force them out of the market with an aggressive pricing strategy, this may not be something to do right away.
How to perform the CAME analysis
There are many ways to carry out a CAME analysis. The ideal, as with the SWOT, is to capture it in a document that can be edited and accessed by other project managers.
Below you can find two CAME templates . The first one is very simple, while the second one also cross-references the SWOT data so you can see everything at once.
As we have seen, when starting a professional project there are four key elements to analyse : weaknesses, threats, strengths and opportunities (SWOT). Here we can list everything that is part of our panorama: the advantages of our product or service, the more or less strong presence of the competition or our lack of initial resources would be some examples.
Once we have the results of this SWOT analysis clear , we can uganda phone number lead perform the CAME analysis . This is an analysis that helps to understand customers, competitors and the market . The CAME analysis provides an overview of the company's situation in the sector, of the new products that are being introduced and how to grow the business.
market competition analysis
You may also be interested in: The keys to making a perfect business plan
What is CAME analysis?
Once we have a well-prepared and objectively structured SWOT, we need to know how to move forward to convert that data into strategies. That's where the CAME analysis comes in , as a tool that sheds light on the steps to follow in your business.
Just as the SWOT analysis lays out weaknesses, threats, strengths and opportunities, the CAME analysis will create a relationship between these factors and the actions to be taken . Generally, the logical steps after the SWOT are the CAME followed by the strategy that sets everything in motion.
CAME stands for:
Correct : the weaknesses detected or what does not work
Coping : Detected threats and how to take advantage
Maintain : the strengths that have been previously highlighted and maintain them over time
Exploit : take advantage of the opportunities detected
The CAME tool analyzes four main strategies : offensive strategy, survival strategy, defensive strategy and targeting strategy. Let's look at them separately.
CAME analysis
Offensive strategies
These are market positioning strategies . They are designed to take advantage of the company's strengths that fit into market opportunities. They are very interesting for companies with a clear competitive advantage that differentiates them from the rest, since they take advantage of this market gap to position themselves very strongly.
Survival strategies
These are strategies designed to avoid market threats by eliminating the company's internal weaknesses. The goal is to limit the damage caused by an adverse situation until it can be averted.
Defensive strategies
These are strategies through which a company uses its core strengths to defend itself against market threats . They are usually more effective for those that already have a strong position in the market, as they can counter competitors more effectively.
Repositioning strategy
These are strategies that address the company's weaknesses and take advantage of market opportunities to give the business a new direction. Ideally, you should start with the changes that require the least effort. This will avoid frustration and effort, as well as an excessive waste of resources. If you know that your competition is fierce and the strategy is to force them out of the market with an aggressive pricing strategy, this may not be something to do right away.
How to perform the CAME analysis
There are many ways to carry out a CAME analysis. The ideal, as with the SWOT, is to capture it in a document that can be edited and accessed by other project managers.
Below you can find two CAME templates . The first one is very simple, while the second one also cross-references the SWOT data so you can see everything at once.