Temperature and lead status: keys to getting your B2B email marketing right
Posted: Sun Jan 26, 2025 6:20 am
Almost every company, no matter how small, has a sales team or at least someone in charge of closing deals.
One important thing about B2B email marketing is that the strategy must be in line with the information transferred by the sales team.
After all, they are the ones who are in direct contact with future customers and know their pain points, gains and obstacles to purchase.
And that brings us back to our great friend: context. This time, however, it refers to the state in which the lead is within the sales process.
Understanding the context of the lead within the sales cycle
It is very common in B2B marketing to have an acquisition strategy using lead magnets. These leads are then passed to a CRM, such as Salesforce or HubSpot, and then to the sales team, which is responsible for scheduling demos and meetings.
Although it is true that sometimes there is not even a sales team, but rather an automated sequence of emails that qualifies and leads the user to purchase.
That's why it's so important to understand the context turkey whatsapp number database of a lead. Know where it comes from to understand what it needs to hear and adapt the approach of your email campaigns based on that. In this article we'll tell you about the best B2B email campaigns .
Sometimes a straight-up sales pitch may be more than justified, for example when there is an opportunity open where you know you have room to improve your offer. That's where you can really cut your teeth.
If you understand the lead's moment, you can justify a big discount. There's no need to be afraid of sounding too salesy or pushy, because there's a need and your offer is irresistible — or, of course, it should be.
In other situations, however, the user rejects the offer: he is not yet ready to buy and needs you to accompany him on his journey.
The goal here would be to guide him, make him aware of his needs and position yourself in his Top of Mind (ToM) , that is, as the first reference that comes to mind the day he looks for a solution.
By this we mean that if you understand the context, you will know what the user needs at any given moment and you will be able to fine-tune a copy that alleviates their pain points and feeds their pleasure points.
One important thing about B2B email marketing is that the strategy must be in line with the information transferred by the sales team.
After all, they are the ones who are in direct contact with future customers and know their pain points, gains and obstacles to purchase.
And that brings us back to our great friend: context. This time, however, it refers to the state in which the lead is within the sales process.
Understanding the context of the lead within the sales cycle
It is very common in B2B marketing to have an acquisition strategy using lead magnets. These leads are then passed to a CRM, such as Salesforce or HubSpot, and then to the sales team, which is responsible for scheduling demos and meetings.
Although it is true that sometimes there is not even a sales team, but rather an automated sequence of emails that qualifies and leads the user to purchase.
That's why it's so important to understand the context turkey whatsapp number database of a lead. Know where it comes from to understand what it needs to hear and adapt the approach of your email campaigns based on that. In this article we'll tell you about the best B2B email campaigns .
Sometimes a straight-up sales pitch may be more than justified, for example when there is an opportunity open where you know you have room to improve your offer. That's where you can really cut your teeth.
If you understand the lead's moment, you can justify a big discount. There's no need to be afraid of sounding too salesy or pushy, because there's a need and your offer is irresistible — or, of course, it should be.
In other situations, however, the user rejects the offer: he is not yet ready to buy and needs you to accompany him on his journey.
The goal here would be to guide him, make him aware of his needs and position yourself in his Top of Mind (ToM) , that is, as the first reference that comes to mind the day he looks for a solution.
By this we mean that if you understand the context, you will know what the user needs at any given moment and you will be able to fine-tune a copy that alleviates their pain points and feeds their pleasure points.