Stages that a company goes through to internationalize
Posted: Sun Jan 26, 2025 6:02 am
1. Creation of an export department: without a department that helps to lead and manage the internationalization process, it will be very difficult to face the challenges that this entails.
1. Conduct an internal analysis: It is essential to assess where the company is in order to know if it is prepared to respond to new demands that arise.
2. Invest in innovation: companies that end up internationalizing stand out from the rest because they are innovative and their projects are also innovative, since they have a broader vision of the business world.
3. Choosing markets: we encounter many types of impediments when selling our products abroad, so it is essential to choose the markets we are going to target well.
4. Find a marketing channel: this can be with or without a physical presence, depending on whether it is about selling products or services. If you need a physical presence, it would be ideal to have the support of a local partner, otherwise it would be better to opt for the direct way.
5. Start promoting yourself: promoting yourself is essential usa whatsapp number database if you want to stand out from the competition and be known by your users.
6. Strengthen the internationalization of the company: once we are immersed in the world of digitalization, it is time to move forward to physically establish yourself 100% with your company in other markets, this may be with subsidiaries or franchises.
Digital strategies that we can choose to improve internationalization
SEO at international level
By implementing SEO positioning strategies to position ourselves well digitally, creating an optimized website and including entries in the company's blog with quality, relevant and current content.
Have international content marketing
It focuses on generating engagement in users and qualified leads. Through content such as Lead Magnet , blog, social networks, emailing ...
Ecommerce
It is an economic platform to start generating real and direct sales with consumers from other countries who are interested in your products or services, this is thanks to advances and digitalization .
1. Conduct an internal analysis: It is essential to assess where the company is in order to know if it is prepared to respond to new demands that arise.
2. Invest in innovation: companies that end up internationalizing stand out from the rest because they are innovative and their projects are also innovative, since they have a broader vision of the business world.
3. Choosing markets: we encounter many types of impediments when selling our products abroad, so it is essential to choose the markets we are going to target well.
4. Find a marketing channel: this can be with or without a physical presence, depending on whether it is about selling products or services. If you need a physical presence, it would be ideal to have the support of a local partner, otherwise it would be better to opt for the direct way.
5. Start promoting yourself: promoting yourself is essential usa whatsapp number database if you want to stand out from the competition and be known by your users.
6. Strengthen the internationalization of the company: once we are immersed in the world of digitalization, it is time to move forward to physically establish yourself 100% with your company in other markets, this may be with subsidiaries or franchises.
Digital strategies that we can choose to improve internationalization
SEO at international level
By implementing SEO positioning strategies to position ourselves well digitally, creating an optimized website and including entries in the company's blog with quality, relevant and current content.
Have international content marketing
It focuses on generating engagement in users and qualified leads. Through content such as Lead Magnet , blog, social networks, emailing ...
Ecommerce
It is an economic platform to start generating real and direct sales with consumers from other countries who are interested in your products or services, this is thanks to advances and digitalization .