The SEO expert strategy does not give as good results as other strategies
Posted: Sun Jan 26, 2025 4:40 am
They say comparisons are odious, but they are more common than you might imagine, and can even lead to an SEO expert being fired. For a project, the SEO strategy seeks to gain visibility , but it is not the only strategy used for this purpose.
When comparing the results obtained by a Google Ads company , or even a social media strategy, with SEO and web positioning services, the client may believe that the first one gives better results and come to this conclusion. Many clients, when comparing, do not understand why they should continue with the SEO expert if they are already doing quite well with other strategies.
But you already know that SEO and paid advertising are not comparable strategies , since SEO is built organically, in the medium term, and advertising is artificial (paid), in the short term; the source determines the results.
How do you solve it? Simple, by explaining the scope of each project.
Although money and effort are invested in SEO at the beginning of the strategy, once it is positioned, a maintenance phase is reached that is usually much cheaper. The investment is not the same with respect to time . In exchange for that vp administration email list investment in SEO, you are on the first page and among the first results for a practically indefinite time.
With advertising, maintenance is not a factor. Rather, it is a daily investment that is maintained over time and whose results may deteriorate depending on the competition.
The results of SEO services are long-term, but constant. Paid advertising on Google, on the other hand, ends completely the day you stop paying for the ads.
So, is it better to invest in SEO or SEM ? Imagine you choose to use Google Ads , Google's paid advertising, but another company comes along and is willing to pay more for the same ad; your budget is affected, as is the position of the ad.
Additionally, although advertisements appear first, I have always thought that Internet users prefer organic results: they know that the company appears there because they are paying, not because they are the best.
The SEO expert's promise has not been fulfilled
The blame for this cause for dismissal lies with the SEO expert who offers the service.
It is understandable that telling a client that they will not see results from the SEO service now, but for three months, is not the best way to sell your business proposition.
But doing the opposite, that is, promising that in a week it will appear on the front page, is much worse: you are promising something that you will not be able to fulfill.
When selling your services as an SEO expert, you can be optimistic, but you must be honest with your SEO plan and promise of results.
If a client hires you knowing that it is a long process , then they are much more likely to maintain the working relationship, even more so if you can show them constant improvements and growth.
My advice is precisely that as an SEO agency we should speak honestly about the plan and we should show, whenever possible, gradual progress in our work.
When comparing the results obtained by a Google Ads company , or even a social media strategy, with SEO and web positioning services, the client may believe that the first one gives better results and come to this conclusion. Many clients, when comparing, do not understand why they should continue with the SEO expert if they are already doing quite well with other strategies.
But you already know that SEO and paid advertising are not comparable strategies , since SEO is built organically, in the medium term, and advertising is artificial (paid), in the short term; the source determines the results.
How do you solve it? Simple, by explaining the scope of each project.
Although money and effort are invested in SEO at the beginning of the strategy, once it is positioned, a maintenance phase is reached that is usually much cheaper. The investment is not the same with respect to time . In exchange for that vp administration email list investment in SEO, you are on the first page and among the first results for a practically indefinite time.
With advertising, maintenance is not a factor. Rather, it is a daily investment that is maintained over time and whose results may deteriorate depending on the competition.
The results of SEO services are long-term, but constant. Paid advertising on Google, on the other hand, ends completely the day you stop paying for the ads.
So, is it better to invest in SEO or SEM ? Imagine you choose to use Google Ads , Google's paid advertising, but another company comes along and is willing to pay more for the same ad; your budget is affected, as is the position of the ad.
Additionally, although advertisements appear first, I have always thought that Internet users prefer organic results: they know that the company appears there because they are paying, not because they are the best.
The SEO expert's promise has not been fulfilled
The blame for this cause for dismissal lies with the SEO expert who offers the service.
It is understandable that telling a client that they will not see results from the SEO service now, but for three months, is not the best way to sell your business proposition.
But doing the opposite, that is, promising that in a week it will appear on the front page, is much worse: you are promising something that you will not be able to fulfill.
When selling your services as an SEO expert, you can be optimistic, but you must be honest with your SEO plan and promise of results.
If a client hires you knowing that it is a long process , then they are much more likely to maintain the working relationship, even more so if you can show them constant improvements and growth.
My advice is precisely that as an SEO agency we should speak honestly about the plan and we should show, whenever possible, gradual progress in our work.