How to customize prospecting
Posted: Sat Jan 25, 2025 5:28 am
When you hear that you need to personalize your prospecting, you might think of a ton of ways or zero ways to do it. Whether you're the ideal person or not, these tips will help you both create and automate to help you save time and stay on-brand.
Target your target audience
Do you know who you are sending a message to?
It may sound ridiculous, but a lot of messages are sent every day using the “spaghetti method” – throwing everything at the wall to see what sticks. Targeting specific job functions, companies or geographic areas will allow you to be much more specific in your messages – you can’t go wrong!
In our own research, we've looked at messages sent to smaller audiences and they get significantly more responses than messages sent to more people. While your gut might tell you that sending to more people is better, smaller audiences mean more personalized messages can be sent.
smaller audiences get above average response rate
For example: You want to reach HR managers in North America. Create a list specifically for those people canadian ceo email list in great detail using Sales Navigator filters . Add filters to help you narrow down the number of prospects on your list, such as geolocation, industry, company size, etc.
Using the filters from the previous video, you can now compose an email like
Dear [name of HR director],
You were looking for a software that helps you identify the right people who will improve your Marketing business despite the amount of resources you have.
I wanted to reach out to you today because I'm looking for people interested in trying out our new software that does [A, B, and C].
Would you be interested in seeing if this would be a good fit for you and your business?
Sincerely,
Jacob
Creating a personalized message doesn’t have to be about them personally, but about the general struggles of the job, region, or industry. You’ve already heard them say what they’re worried about, and your product can help. Identify that for them and they’ll feel heard enough to check it out.
Target your target audience
Do you know who you are sending a message to?
It may sound ridiculous, but a lot of messages are sent every day using the “spaghetti method” – throwing everything at the wall to see what sticks. Targeting specific job functions, companies or geographic areas will allow you to be much more specific in your messages – you can’t go wrong!
In our own research, we've looked at messages sent to smaller audiences and they get significantly more responses than messages sent to more people. While your gut might tell you that sending to more people is better, smaller audiences mean more personalized messages can be sent.
smaller audiences get above average response rate
For example: You want to reach HR managers in North America. Create a list specifically for those people canadian ceo email list in great detail using Sales Navigator filters . Add filters to help you narrow down the number of prospects on your list, such as geolocation, industry, company size, etc.
Using the filters from the previous video, you can now compose an email like
Dear [name of HR director],
You were looking for a software that helps you identify the right people who will improve your Marketing business despite the amount of resources you have.
I wanted to reach out to you today because I'm looking for people interested in trying out our new software that does [A, B, and C].
Would you be interested in seeing if this would be a good fit for you and your business?
Sincerely,
Jacob
Creating a personalized message doesn’t have to be about them personally, but about the general struggles of the job, region, or industry. You’ve already heard them say what they’re worried about, and your product can help. Identify that for them and they’ll feel heard enough to check it out.