Improve the opening rate of your email campaigns
Posted: Sat Jan 25, 2025 4:00 am
Email open rate is an important indicator of the performance of your email campaigns.
Anything below 60% is considered bad and will negatively impact your performance and open rate.
Want to know how to improve your email open rate? Read on.
Open rates for email campaigns
When it comes to your prospecting campaigns, since you are using direct emails, your average open rate should be at least 60%.
Anything below that is considered bad and could be explained by poor technical vp safety email list configuration or poor writing.
Reference points:
Below 60%: Considered bad. You may have technical issues to fix.
6 0%-80% : This is considered an average result. You can improve it with an adjustment in your writing.
Above 80%: This is considered very good. It is almost impossible to achieve a 100% open rate.
Please note that email opens are tracked using a pixel left in the email.
Each time the email is opened, the pixel is loaded. Some apps prevent this pixel from loading, which may result in lower measurement.
Technical improvements that can improve your open rate
If you have an open rate below 60%, it's most likely because you haven't set up your email account properly.
Activate your new email domain
If your email domain is new, you need to generate some activity to get other email servers to trust your domain.
A new email domain that suddenly sends a lot of emails is suspicious, which is why Opt-in Email marketing is so important.
There are two possible approaches:
Manual: For the next three weeks, use your email to exchange messages with others outside your organization. Also, subscribe to newsletters - you may receive a lot of emails.
Automated: Some services will do the above automatically. You will pool emails by sending emails to each other and automatically replying.
You can use MailWarm or MailReach (paid) or Gmass's warming service (free!).
Get 3.5 times more leads!
Do you want to improve the efficiency of your sales department?
TheGrowthMachine allows you to generate an average of 3.5 times more leads, saving you an incredible amount of time in all your processes. By signing up today, you'll get a 14-day free trial to test our tool!
Anything below 60% is considered bad and will negatively impact your performance and open rate.
Want to know how to improve your email open rate? Read on.
Open rates for email campaigns
When it comes to your prospecting campaigns, since you are using direct emails, your average open rate should be at least 60%.
Anything below that is considered bad and could be explained by poor technical vp safety email list configuration or poor writing.
Reference points:
Below 60%: Considered bad. You may have technical issues to fix.
6 0%-80% : This is considered an average result. You can improve it with an adjustment in your writing.
Above 80%: This is considered very good. It is almost impossible to achieve a 100% open rate.
Please note that email opens are tracked using a pixel left in the email.
Each time the email is opened, the pixel is loaded. Some apps prevent this pixel from loading, which may result in lower measurement.
Technical improvements that can improve your open rate
If you have an open rate below 60%, it's most likely because you haven't set up your email account properly.
Activate your new email domain
If your email domain is new, you need to generate some activity to get other email servers to trust your domain.
A new email domain that suddenly sends a lot of emails is suspicious, which is why Opt-in Email marketing is so important.
There are two possible approaches:
Manual: For the next three weeks, use your email to exchange messages with others outside your organization. Also, subscribe to newsletters - you may receive a lot of emails.
Automated: Some services will do the above automatically. You will pool emails by sending emails to each other and automatically replying.
You can use MailWarm or MailReach (paid) or Gmass's warming service (free!).
Get 3.5 times more leads!
Do you want to improve the efficiency of your sales department?
TheGrowthMachine allows you to generate an average of 3.5 times more leads, saving you an incredible amount of time in all your processes. By signing up today, you'll get a 14-day free trial to test our tool!