7 steps to develop your personal branding
Posted: Thu Jan 23, 2025 10:34 am
We’ve already covered the What and the Why . Now let’s move on to the How . As seen above, developing a personal branding strategy has great insight and impact on your business.
In the following section, I would like to give you my personal technique when it comes to developing your own personal branding strategy.
This can be broken down into a 7-step guide, giving examples from my own experience for each section.
Step 1: Develop your brand vision
Brand vision is the guiding force behind your personal branding. It involves clearly defining your goals , values , and the impact you want to make. Take time to reflect on what sets you apart and craft a compelling brand vision that aligns with your aspirations.
For example, my brand vision is to empower and inspire sales professionals to reach their full vp maintenance email list potential by providing them with proven strategies and insights.
Step 2: Decide what you want to be known for
Identifying your unique selling proposition is crucial to building your personal brand. Determine what specific skills , experience or qualities you want to be known for and focus on displaying them consistently in your professional interactions.
As a sales expert, I have chosen to be known for my exceptional communication skills, strategic thinking and ability to build strong relationships with clients.
Step 3: Define your audience
Understanding your target audience is key to effectively building your personal brand. Identify who your ideal audience is and tailor your messages and content to resonate with them.
This will help you establish a genuine connection and attract the right opportunities. If you have already created your sales personas, I suggest you use them for this stage.
In my case, my target audience includes sales professionals at different stages of their careers, as well as entrepreneurs and business owners looking to improve their sales strategies.
Step 4: Develop a coherent message
Consistency is very important when it comes to personal branding. Develop a clear and concise message that aligns with your brand vision and communicate it consistently across all your channels, both online and offline.
Basically, it's about fine-tuning your tone of voice and deciding what you want to share with your audience (steps 2 and 3).
For example, in my case, my consistent message revolves around empowering sales professionals with practical strategies to achieve their sales goals.Step 5: Be authentic
Authenticity is not something you can ignore in your personal branding. Be true to yourself and let your personality shine through in your interactions. Authenticity not only helps you build trust with your audience, but it also sets you apart from others who may be trying to portray a false persona.
Remember that he is a human being with feelings, speaking to human beings with feelings.
Step 6: Create your own website
A professional website is an essential tool for personal branding. It serves as a central hub where you can showcase your expertise, share valuable content, and provide a platform for potential clients or employers to learn more about you.
Your website can be your company's website or your personal website when, for example, you run a consulting business.
Step 7: Build your social media presence
Social media platforms are where you will spend the most time. Not all platforms are necessarily relevant when it comes to personal branding, so I advise you to choose them wisely, so you don’t waste time.
adrien profile
Choose the platforms that are most relevant to your target audience and consistently share valuable content, engage with your audience, and build relationships with other professionals in your field.
As a sales professional, I have found LinkedIn to be particularly effective in building my personal brand. I regularly share industry updates, engage in meaningful conversations with peers, and connect with potential clients or employers.
Quick Tip
We've already written a great post on how to build your LinkedIn profile as a sales professional.
In the following section, I would like to give you my personal technique when it comes to developing your own personal branding strategy.
This can be broken down into a 7-step guide, giving examples from my own experience for each section.
Step 1: Develop your brand vision
Brand vision is the guiding force behind your personal branding. It involves clearly defining your goals , values , and the impact you want to make. Take time to reflect on what sets you apart and craft a compelling brand vision that aligns with your aspirations.
For example, my brand vision is to empower and inspire sales professionals to reach their full vp maintenance email list potential by providing them with proven strategies and insights.
Step 2: Decide what you want to be known for
Identifying your unique selling proposition is crucial to building your personal brand. Determine what specific skills , experience or qualities you want to be known for and focus on displaying them consistently in your professional interactions.
As a sales expert, I have chosen to be known for my exceptional communication skills, strategic thinking and ability to build strong relationships with clients.
Step 3: Define your audience
Understanding your target audience is key to effectively building your personal brand. Identify who your ideal audience is and tailor your messages and content to resonate with them.
This will help you establish a genuine connection and attract the right opportunities. If you have already created your sales personas, I suggest you use them for this stage.
In my case, my target audience includes sales professionals at different stages of their careers, as well as entrepreneurs and business owners looking to improve their sales strategies.
Step 4: Develop a coherent message
Consistency is very important when it comes to personal branding. Develop a clear and concise message that aligns with your brand vision and communicate it consistently across all your channels, both online and offline.
Basically, it's about fine-tuning your tone of voice and deciding what you want to share with your audience (steps 2 and 3).
For example, in my case, my consistent message revolves around empowering sales professionals with practical strategies to achieve their sales goals.Step 5: Be authentic
Authenticity is not something you can ignore in your personal branding. Be true to yourself and let your personality shine through in your interactions. Authenticity not only helps you build trust with your audience, but it also sets you apart from others who may be trying to portray a false persona.
Remember that he is a human being with feelings, speaking to human beings with feelings.
Step 6: Create your own website
A professional website is an essential tool for personal branding. It serves as a central hub where you can showcase your expertise, share valuable content, and provide a platform for potential clients or employers to learn more about you.
Your website can be your company's website or your personal website when, for example, you run a consulting business.
Step 7: Build your social media presence
Social media platforms are where you will spend the most time. Not all platforms are necessarily relevant when it comes to personal branding, so I advise you to choose them wisely, so you don’t waste time.
adrien profile
Choose the platforms that are most relevant to your target audience and consistently share valuable content, engage with your audience, and build relationships with other professionals in your field.
As a sales professional, I have found LinkedIn to be particularly effective in building my personal brand. I regularly share industry updates, engage in meaningful conversations with peers, and connect with potential clients or employers.
Quick Tip
We've already written a great post on how to build your LinkedIn profile as a sales professional.