Smart Example marketing
Posted: Thu Jan 23, 2025 10:19 am
The options are huge, but let's look at a concrete example . Consider a company that operates in Spain and Latin America, which plans to organize a presentation event in Madrid. This is an event focused solely on its Spanish audience and the idea is that people from that country who visit its website will first see a header image announcing the event, with a link to a landing page explaining more details and where they can register. At the same time, this brand would like visitors from all other countries to see the website exactly as before, so that no reference to the presentation appears.
This is possible with contextual marketing . You can set up a belgium email list main version , which is the one shown by default and in which the event does not appear, and add a second version, which would be the smart content , which is shown exclusively to users who view the website from Spain.
When we visit a website, we are used to seeing exactly the same thing displayed to everyone, but it is possible to have two people visit the same website at the same time and have the content displayed to them be different . That is contextual marketing . We are talking about a personalized web experience, which establishes a real-time relationship between the content displayed and the user's context, based on the data available about the visitor in the database or on their basic browsing information.
It is often said that contextual marketing is about showing the right content to the right person at the right time . The ability to segment the messages you want to convey is what gives meaning to intelligent content. And what can this segmentation be applied to ? Well, to different elements of a web page , such as calls to action , forms, texts or HTML code.
This is possible with contextual marketing . You can set up a belgium email list main version , which is the one shown by default and in which the event does not appear, and add a second version, which would be the smart content , which is shown exclusively to users who view the website from Spain.
When we visit a website, we are used to seeing exactly the same thing displayed to everyone, but it is possible to have two people visit the same website at the same time and have the content displayed to them be different . That is contextual marketing . We are talking about a personalized web experience, which establishes a real-time relationship between the content displayed and the user's context, based on the data available about the visitor in the database or on their basic browsing information.
It is often said that contextual marketing is about showing the right content to the right person at the right time . The ability to segment the messages you want to convey is what gives meaning to intelligent content. And what can this segmentation be applied to ? Well, to different elements of a web page , such as calls to action , forms, texts or HTML code.