Best practices for hiring a salesperson
Posted: Thu Jan 23, 2025 10:14 am
Finding the right candidate is only half the battle. To ensure the success of your recruiting efforts, you also need to make sure you use the right approach. Let’s take a look at some of the best practices used by our experts:
Create a connection:
To stand out in a competitive landscape and effectively attract the most sought-after sales professionals, personalization is key.
Creating a human connection is paramount. When reaching out to potential candidates, focus on building a genuine relationship.
Instead of generic messages, take a conversational approach that resonates with your individual experiences and aspirations.
Avoid automated-sounding messages or overly formal communication, as salespeople value authenticity.
We will go into more depth on this topic in our article on The Most Successful Campaign to Recruit Salespeople with LaGrowthMachine
Expert advice
If they receive an email, for example, which is very common in recruitment, loaded with a vp financial email list detailed job description and all that formality, you won't really grab their attention or encourage a meaningful conversation.
So, you really want to use LinkedIn chat, send direct messages, and keep the spirit of sharing going.
You want to try to understand where they are, be very transparent: 'I'm recruiting for such and such a position, are you open to the market?' Something along those lines, the idea is to initiate an exchange.
Use voice messages:
Speaking of starting an exchange, to stand out from the crowd again, a strategy we highly recommend: sending voice messages on LinkedIn . We will never tire of saying it, they are very powerful!
This technique is especially effective in recruiting, and even more so with salespeople.
The reason is that these professionals are not developers; they love human interaction as it is an inherent part of their job.
Hearing the voice of the person reaching out not only captures their interest but establishes a genuine connection . This approach significantly increases their willingness to respond.
And bonus points, it stands in stark contrast to conventional talent recruiters who flood inboxes with long, impersonal emails.
Create a connection:
To stand out in a competitive landscape and effectively attract the most sought-after sales professionals, personalization is key.
Creating a human connection is paramount. When reaching out to potential candidates, focus on building a genuine relationship.
Instead of generic messages, take a conversational approach that resonates with your individual experiences and aspirations.
Avoid automated-sounding messages or overly formal communication, as salespeople value authenticity.
We will go into more depth on this topic in our article on The Most Successful Campaign to Recruit Salespeople with LaGrowthMachine
Expert advice
If they receive an email, for example, which is very common in recruitment, loaded with a vp financial email list detailed job description and all that formality, you won't really grab their attention or encourage a meaningful conversation.
So, you really want to use LinkedIn chat, send direct messages, and keep the spirit of sharing going.
You want to try to understand where they are, be very transparent: 'I'm recruiting for such and such a position, are you open to the market?' Something along those lines, the idea is to initiate an exchange.
Use voice messages:
Speaking of starting an exchange, to stand out from the crowd again, a strategy we highly recommend: sending voice messages on LinkedIn . We will never tire of saying it, they are very powerful!
This technique is especially effective in recruiting, and even more so with salespeople.
The reason is that these professionals are not developers; they love human interaction as it is an inherent part of their job.
Hearing the voice of the person reaching out not only captures their interest but establishes a genuine connection . This approach significantly increases their willingness to respond.
And bonus points, it stands in stark contrast to conventional talent recruiters who flood inboxes with long, impersonal emails.