Presentation of the center and analysis of the situation
Posted: Thu Jan 23, 2025 9:55 am
The first, almost obligatory, step in creating a marketing plan for shopping centres is to analyse the current situation of the centre . To do this, the centre will be presented, as well as its traffic and sales during the previous year.
In addition, a SWOT analysis will be carried out to uk email list establish the weaknesses, threats, strengths and opportunities that the shopping centre faces, in order to understand the particularities of the market in which it is operating.
2. Competitor analysis
This is a key point for analyzing the future of the shopping center. For a manager, it will be important to know who his direct and closest competitors are and the situation of his shopping center in relation to them .
In the marketing plan, an analysis should be made of the shopping centres or other commercial areas with which we compete directly, either due to proximity or similar characteristics. This way, we will know where they are in relation to us and what we can do to improve compared to them in terms of sales and footfall.
In addition, a SWOT analysis will be carried out to uk email list establish the weaknesses, threats, strengths and opportunities that the shopping centre faces, in order to understand the particularities of the market in which it is operating.
2. Competitor analysis
This is a key point for analyzing the future of the shopping center. For a manager, it will be important to know who his direct and closest competitors are and the situation of his shopping center in relation to them .
In the marketing plan, an analysis should be made of the shopping centres or other commercial areas with which we compete directly, either due to proximity or similar characteristics. This way, we will know where they are in relation to us and what we can do to improve compared to them in terms of sales and footfall.