SEO before SEM
Posted: Thu Jan 23, 2025 9:20 am
The first step to positioning your website is SEO, a task that can take months, and to which you must dedicate effort and creativity without boredom, but without pause.
Working hard to position your website in Search Engine Optimization (SEO) is equivalent to laying a solid foundation to support the growth of the great structure that is your page. If you want to know more details about the world of search engine optimization, we have prepared a blog that will help you learn about all the benefits that your business will have by implementing this essential strategy.
The organic positioning that SEO represents can be combined with search engine marketing, SEM (Search Engine Marketing) which are ad campaigns through Google platforms.
However, true success will come from quality content that is only ios database through SEO, so your main effort to make yourself known and generate traffic on your website should be allocated to this positioning.
QUALITY IS ESSENTIAL
The first thing you should do is generate quality content that really contributes and enriches whoever reads it. Remember that Google rewards SEO that is based on this type of content and that, in addition, they must be authentic and durable.
The content must be attractive, in order to attract attention and obtain visits; In addition, such content must be well supported to ensure that the visitor stays on the page.
It is essential not to despair or pretend to obtain immediate results when the task of achieving SEO positioning begins.
Even when you generate quality content, it may be that you try to position yourself in a highly competitive sector and do not achieve immediate results.
Keywords and Google algorithms are a vital part of SEO positioning.
COMPLEMENTARITY
Online marketing experts recommend starting with SEO and, once you reach the traffic you want on your website, complement the effort with advertising payment to achieve SEM.
A smart and profitable online marketing strategy achieves positioning based on good SEO, in which users click on organic content, and reinforces it with sponsored results.
Google has high standards of demand which are known as the Quality Level and applies them both for SEO and SEM. The correct handling of keywords is essential
SUSTAINABILITY
The SEO and SEM strategy is not a game and it is likely that you will require the assistance of experts for the generation of quality content and the SEO management of said content.
The key to success is that the positioning is maintained. Thus, the sustainability of the website over time will require efforts for its maintenance, as well as for the optimization of its contents.
The idea is that, when you stop making payments for advertising to Google Ads, your domain will remain visible.
There are experiences of websites that were successful and lost their positioning because they did not take care of staying current or enriching the page to adapt to the new challenges that digital marketing presents.
WEB RELEVANCE
Google imposes its criteria and high standards to position your page. Therefore, it is important to achieve what is known as web relevance, which is achieved through sustained traffic and with high numbers of visits.
Working hard to position your website in Search Engine Optimization (SEO) is equivalent to laying a solid foundation to support the growth of the great structure that is your page. If you want to know more details about the world of search engine optimization, we have prepared a blog that will help you learn about all the benefits that your business will have by implementing this essential strategy.
The organic positioning that SEO represents can be combined with search engine marketing, SEM (Search Engine Marketing) which are ad campaigns through Google platforms.
However, true success will come from quality content that is only ios database through SEO, so your main effort to make yourself known and generate traffic on your website should be allocated to this positioning.
QUALITY IS ESSENTIAL
The first thing you should do is generate quality content that really contributes and enriches whoever reads it. Remember that Google rewards SEO that is based on this type of content and that, in addition, they must be authentic and durable.
The content must be attractive, in order to attract attention and obtain visits; In addition, such content must be well supported to ensure that the visitor stays on the page.
It is essential not to despair or pretend to obtain immediate results when the task of achieving SEO positioning begins.
Even when you generate quality content, it may be that you try to position yourself in a highly competitive sector and do not achieve immediate results.
Keywords and Google algorithms are a vital part of SEO positioning.
COMPLEMENTARITY
Online marketing experts recommend starting with SEO and, once you reach the traffic you want on your website, complement the effort with advertising payment to achieve SEM.
A smart and profitable online marketing strategy achieves positioning based on good SEO, in which users click on organic content, and reinforces it with sponsored results.
Google has high standards of demand which are known as the Quality Level and applies them both for SEO and SEM. The correct handling of keywords is essential
SUSTAINABILITY
The SEO and SEM strategy is not a game and it is likely that you will require the assistance of experts for the generation of quality content and the SEO management of said content.
The key to success is that the positioning is maintained. Thus, the sustainability of the website over time will require efforts for its maintenance, as well as for the optimization of its contents.
The idea is that, when you stop making payments for advertising to Google Ads, your domain will remain visible.
There are experiences of websites that were successful and lost their positioning because they did not take care of staying current or enriching the page to adapt to the new challenges that digital marketing presents.
WEB RELEVANCE
Google imposes its criteria and high standards to position your page. Therefore, it is important to achieve what is known as web relevance, which is achieved through sustained traffic and with high numbers of visits.