Safe payments
Posted: Thu Jan 23, 2025 9:15 am
It is necessary to make sure that the website of the online store supports various payment methods. It is desirable that the payment is made by such reliable and secure systems as Qiwi, PayPal, YooKassa.
If payment is made through an unverified service, the user's brain areas responsible for negative emotions are activated. Subconsciously, such payments are perceived as useless or indonesia mobile phone numbers database negative. If the user has a strong belief in the security of the transaction, he or she makes a purchase decision faster.
Bait
When a product has no alternative, buyers may be tormented by doubts about making a purchase decision. A completely different picture is observed when there is a choice of several options. Since the value of a product can only be determined by comparison, marketers recommend attracting attention to the main product with a certain bait. This is considered especially relevant when selling expensive and technically complex goods or services.
For example, a certain service is divided into several different tariffs, one of which, the most expensive, is positioned as the most advantageous. For this, the composition of the offer is described in great detail, all additional features and advantages are listed.
Attention is the first step to conversion. In order for a potential client to be interested, you need to stand out from the crowd and attract their attention with something. This is most often achieved using the principle of contrast. Below are the main examples of attracting attention.
Using contrasting colors when developing a brand logo, headings, and action buttons. This method attracts the eye and evokes emotions. For example: red evokes associations with danger, discounts, or passion; green – with nature, the dollar, or health; yellow – joy, sun, or warning.
Using contrasting shapes for product or packaging design. These tools attract attention and arouse interest no worse than color solutions. For example, the shape of a circle evokes associations with safety, friendship, harmony; an angular shape is associated with aggression, strength or stability; an unusual shape is associated with innovation, novelty or originality.
Using contrasting sizes for a product or content. This attracts attention and helps create a positive impression. For example, a large size evokes associations with something important, generosity or authority; a small size, on the contrary, with delicacy, modesty or economy; an unexpected size is associated with humor, curiosity, surprise.
Using contrasting sounds for video or audio. This is a good way to attract attention and create a good mood. For example, too loud a sound evokes associations with anxiety, extreme or suddenness; a quiet whisper is characteristic of mystery, calm or intimacy; unusual noises are associated with mysticism, enigma or fantasy.
Using contrasting words for text or speech. This method attracts attention and arouses interest. For example, rare words are associated with education, intelligence or culture; simple speech is considered a sign of honesty, trust or straightforwardness; unexpected vocabulary is associated with creativity, provocation or wit.
Stimulate desire with the scorching effect
To convince a potential client to buy your product or service, you need to arouse a strong desire in them. Experts recommend using the principle of the scorching effect for this, which consists of creating a feeling of loss or shortage. This is a psychological phenomenon, when the target audience values most of all what is not readily available or what they can lose. Below are the main signs of this.
Using a limited supply of a product or service. This creates a hype effect, as it creates a feeling of scarcity, and therefore the decision to buy is made here and now, without time to think whether this thing is needed or not. Examples of this are such ads as "Only three left", "40% off until the end of the day", and so on.
Using social proof for a specific product or service. This can provoke the creation of a sense of loss, which leads to a “herd effect” or following the majority. For example, “Over 5,000 satisfied customers bought this product!”, “This product is chosen by celebrities!”, “Only one place left on the course!”
Using negative advertising for a product or service. This technique creates a feeling of exclusivity and belonging to the elite of society. This is indicated by such ads as "This product is only for connoisseurs!", "You are ready to touch the legend!" and so on.
Simplify the decision with the anchor effect
In order for a potential client to perform a certain action, namely, to buy a product, it is necessary to simplify this choice for them. In this situation, the anchor effect principle can serve as an excellent tool, which consists of creating certain content for value comparison. This is a psychological phenomenon aimed at ensuring that people focus primarily on the primary information they receive, while further excess data does not particularly affect decision-making. Below are examples of neuromarketing using this tool.
Using a price anchor for a product or service. In this case, a comparative context of price and value of the product is created. For example, "The old price of 5,000 rubles is in the past, hurry to buy at the new price of only 3,000 rubles!", "Savings of more than 50% when buying in soft packaging!", "This product costs 100 rubles everywhere, and here you can buy it for 50!"
Using a social anchor for a product or service. In this case, a comparative context of opinions and behavior is created. Examples include the following phrases: “More than 70% of satisfied customers recommend this product!”, “The use of this product is approved by leading experts!”, “This product is considered a market leader!”
Using an emotional anchor for a product or service. In this case, a comparative context of feelings and states is created. For example: "Buy the product and feel the difference!", "The last chance to be happy!", "Take a step towards the best by buying this product!"
Build Loyalty with the Rebound Effect
To turn a potential customer into a regular one, it is necessary to make them feel the loyalty of the seller. In this case, the principle of the return effect acts as a tool, in which the buyer creates a feeling of gratitude or obligation. In other words, people realize the need to express gratitude for the benefit received. The most common examples are given below.
Providing free shipping, extended warranty, accrual of increased bonuses for the purchase of a certain product or service. These actions stimulate the emergence of obligations and in gratitude the client will strive for repeat purchases and positive recommendations.
Providing free consultations, training, webinars for subscribing to a certain Internet resource. As a result of this step, a feeling of gratitude appears, which results in increased trust and involvement.
Providing personalized service, responsiveness, openness and compliments when a customer contacts you or chooses a certain product or service. This creates a sense of respect, which stimulates customer satisfaction and loyalty.
If payment is made through an unverified service, the user's brain areas responsible for negative emotions are activated. Subconsciously, such payments are perceived as useless or indonesia mobile phone numbers database negative. If the user has a strong belief in the security of the transaction, he or she makes a purchase decision faster.
Bait
When a product has no alternative, buyers may be tormented by doubts about making a purchase decision. A completely different picture is observed when there is a choice of several options. Since the value of a product can only be determined by comparison, marketers recommend attracting attention to the main product with a certain bait. This is considered especially relevant when selling expensive and technically complex goods or services.
For example, a certain service is divided into several different tariffs, one of which, the most expensive, is positioned as the most advantageous. For this, the composition of the offer is described in great detail, all additional features and advantages are listed.
Attention is the first step to conversion. In order for a potential client to be interested, you need to stand out from the crowd and attract their attention with something. This is most often achieved using the principle of contrast. Below are the main examples of attracting attention.
Using contrasting colors when developing a brand logo, headings, and action buttons. This method attracts the eye and evokes emotions. For example: red evokes associations with danger, discounts, or passion; green – with nature, the dollar, or health; yellow – joy, sun, or warning.
Using contrasting shapes for product or packaging design. These tools attract attention and arouse interest no worse than color solutions. For example, the shape of a circle evokes associations with safety, friendship, harmony; an angular shape is associated with aggression, strength or stability; an unusual shape is associated with innovation, novelty or originality.
Using contrasting sizes for a product or content. This attracts attention and helps create a positive impression. For example, a large size evokes associations with something important, generosity or authority; a small size, on the contrary, with delicacy, modesty or economy; an unexpected size is associated with humor, curiosity, surprise.
Using contrasting sounds for video or audio. This is a good way to attract attention and create a good mood. For example, too loud a sound evokes associations with anxiety, extreme or suddenness; a quiet whisper is characteristic of mystery, calm or intimacy; unusual noises are associated with mysticism, enigma or fantasy.
Using contrasting words for text or speech. This method attracts attention and arouses interest. For example, rare words are associated with education, intelligence or culture; simple speech is considered a sign of honesty, trust or straightforwardness; unexpected vocabulary is associated with creativity, provocation or wit.
Stimulate desire with the scorching effect
To convince a potential client to buy your product or service, you need to arouse a strong desire in them. Experts recommend using the principle of the scorching effect for this, which consists of creating a feeling of loss or shortage. This is a psychological phenomenon, when the target audience values most of all what is not readily available or what they can lose. Below are the main signs of this.
Using a limited supply of a product or service. This creates a hype effect, as it creates a feeling of scarcity, and therefore the decision to buy is made here and now, without time to think whether this thing is needed or not. Examples of this are such ads as "Only three left", "40% off until the end of the day", and so on.
Using social proof for a specific product or service. This can provoke the creation of a sense of loss, which leads to a “herd effect” or following the majority. For example, “Over 5,000 satisfied customers bought this product!”, “This product is chosen by celebrities!”, “Only one place left on the course!”
Using negative advertising for a product or service. This technique creates a feeling of exclusivity and belonging to the elite of society. This is indicated by such ads as "This product is only for connoisseurs!", "You are ready to touch the legend!" and so on.
Simplify the decision with the anchor effect
In order for a potential client to perform a certain action, namely, to buy a product, it is necessary to simplify this choice for them. In this situation, the anchor effect principle can serve as an excellent tool, which consists of creating certain content for value comparison. This is a psychological phenomenon aimed at ensuring that people focus primarily on the primary information they receive, while further excess data does not particularly affect decision-making. Below are examples of neuromarketing using this tool.
Using a price anchor for a product or service. In this case, a comparative context of price and value of the product is created. For example, "The old price of 5,000 rubles is in the past, hurry to buy at the new price of only 3,000 rubles!", "Savings of more than 50% when buying in soft packaging!", "This product costs 100 rubles everywhere, and here you can buy it for 50!"
Using a social anchor for a product or service. In this case, a comparative context of opinions and behavior is created. Examples include the following phrases: “More than 70% of satisfied customers recommend this product!”, “The use of this product is approved by leading experts!”, “This product is considered a market leader!”
Using an emotional anchor for a product or service. In this case, a comparative context of feelings and states is created. For example: "Buy the product and feel the difference!", "The last chance to be happy!", "Take a step towards the best by buying this product!"
Build Loyalty with the Rebound Effect
To turn a potential customer into a regular one, it is necessary to make them feel the loyalty of the seller. In this case, the principle of the return effect acts as a tool, in which the buyer creates a feeling of gratitude or obligation. In other words, people realize the need to express gratitude for the benefit received. The most common examples are given below.
Providing free shipping, extended warranty, accrual of increased bonuses for the purchase of a certain product or service. These actions stimulate the emergence of obligations and in gratitude the client will strive for repeat purchases and positive recommendations.
Providing free consultations, training, webinars for subscribing to a certain Internet resource. As a result of this step, a feeling of gratitude appears, which results in increased trust and involvement.
Providing personalized service, responsiveness, openness and compliments when a customer contacts you or chooses a certain product or service. This creates a sense of respect, which stimulates customer satisfaction and loyalty.