Innovative strategies to stand out in the sector
Posted: Thu Jan 23, 2025 8:43 am
Companies need a solid marketing strategy that allows them to obtain potential leads, guide them through the purchasing process and optimize the conversion rate to expand their customer base.
It is crucial for these companies to have a web presence that allows patients and healthcare professionals to access information about products and services quickly and easily. This information can detail product properties, their benefits and possible side effects, as well as discuss related topics. Through an Inbound Marketing strategy, digital visibility will be increased and reach will be expanded .
Furthermore, sales prospecting is essential for pharmaceutical companies, as it allows them to identify and contact healthcare professionals who can prescribe or recommend their products. Through this strategy, companies can increase sales and market share.
At Maratum, we combine both strategies and we call it an estonia whatsapp lead Omnichannel Strategy . With it, we can reach health professionals, doctors, pharmacies and others, providing them with relevant and interesting information, accompanying them in the process and establishing commercial agreements.
Downloadable 2
2. The role of technology in pharmaceutical marketing
Digitalization and new technologies are transforming marketing in the pharmaceutical industry. Marketing automation optimizes repetitive tasks, and artificial intelligence offers advanced insights , making your marketing team much more efficient.
Telemedicine and healthcare apps facilitate communication with professionals and patients by providing relevant educational content, while virtual and augmented reality create immersive experiences for education about your products. In addition, social media marketing will increase your company's visibility and e-commerce facilitates purchasing and analysis of consumer behavior.
These platforms also allow you to run campaigns by classifying your target audience , taking into account their demographic data, behavior, tastes and interests.
3. Content marketing strategies for pharmaceutical products
Content marketing has become an essential tool to attract potential leads . Therefore, we must create and offer them content that is valuable and relevant to them. This will depend on what your product and target audience are . Some of the content you can offer your leads are:
Types of Content
Blogs : Informative articles that position the brand as a reference in health issues.
Case Studies : Testimonials and success stories that demonstrate the effectiveness of the product.
Videos : Tutorials and visual explanations on the use and operation of the products.
Infographics : Visual representations of data and processes to facilitate understanding.
In addition, campaigns should focus on the concerns and needs of the target audience , customizing content for different segments, such as patients and healthcare professionals. Additionally, implementing SEO and SEM strategies:
SEO : Optimize content for search engines with relevant keywords and proper structure.
SEM : Use paid campaigns to increase the visibility of content in web search engines.
Finally, it is essential to measure the performance of all the campaigns that have been carried out. In this way, we can identify those that have been most successful and take this into account for future actions. It is equally important to analyse the campaigns that have not had the results we expected in order to understand the reasons behind their poor performance and make adjustments that will lead them to more positive results in the future.
4. The power of social media in the health sector
Social media is becoming increasingly important in the world of marketing, so we must take into account all the possibilities they offer.
If you decide to carry out advertising campaigns with influencers, it is essential to select an influencer who aligns with your target audience , since if not, it could negatively impact the consumer. More and more campaigns of this type are being carried out, which means that social networks are completely saturated with advertising and the consumer is no longer as interested and does not pay attention, so your marketing strategy must be carefully studied so that this does not happen.
The trend towards naturalness is the key in this context. Your products should be offered in a natural way , avoiding excessive enumeration of the benefits and ingredients that your product has, since this causes rejection when seeing a forced advertisement. Instead, include the key elements that satisfy the consumer's needs . Including your products in everyday situations or in the consumer's daily life makes them identify more with your advertisement and, consequently, they are more inclined to pay attention. In this other article you can see the importance of social networks in companies.
It is crucial for these companies to have a web presence that allows patients and healthcare professionals to access information about products and services quickly and easily. This information can detail product properties, their benefits and possible side effects, as well as discuss related topics. Through an Inbound Marketing strategy, digital visibility will be increased and reach will be expanded .
Furthermore, sales prospecting is essential for pharmaceutical companies, as it allows them to identify and contact healthcare professionals who can prescribe or recommend their products. Through this strategy, companies can increase sales and market share.
At Maratum, we combine both strategies and we call it an estonia whatsapp lead Omnichannel Strategy . With it, we can reach health professionals, doctors, pharmacies and others, providing them with relevant and interesting information, accompanying them in the process and establishing commercial agreements.
Downloadable 2
2. The role of technology in pharmaceutical marketing
Digitalization and new technologies are transforming marketing in the pharmaceutical industry. Marketing automation optimizes repetitive tasks, and artificial intelligence offers advanced insights , making your marketing team much more efficient.
Telemedicine and healthcare apps facilitate communication with professionals and patients by providing relevant educational content, while virtual and augmented reality create immersive experiences for education about your products. In addition, social media marketing will increase your company's visibility and e-commerce facilitates purchasing and analysis of consumer behavior.
These platforms also allow you to run campaigns by classifying your target audience , taking into account their demographic data, behavior, tastes and interests.
3. Content marketing strategies for pharmaceutical products
Content marketing has become an essential tool to attract potential leads . Therefore, we must create and offer them content that is valuable and relevant to them. This will depend on what your product and target audience are . Some of the content you can offer your leads are:
Types of Content
Blogs : Informative articles that position the brand as a reference in health issues.
Case Studies : Testimonials and success stories that demonstrate the effectiveness of the product.
Videos : Tutorials and visual explanations on the use and operation of the products.
Infographics : Visual representations of data and processes to facilitate understanding.
In addition, campaigns should focus on the concerns and needs of the target audience , customizing content for different segments, such as patients and healthcare professionals. Additionally, implementing SEO and SEM strategies:
SEO : Optimize content for search engines with relevant keywords and proper structure.
SEM : Use paid campaigns to increase the visibility of content in web search engines.
Finally, it is essential to measure the performance of all the campaigns that have been carried out. In this way, we can identify those that have been most successful and take this into account for future actions. It is equally important to analyse the campaigns that have not had the results we expected in order to understand the reasons behind their poor performance and make adjustments that will lead them to more positive results in the future.
4. The power of social media in the health sector
Social media is becoming increasingly important in the world of marketing, so we must take into account all the possibilities they offer.
If you decide to carry out advertising campaigns with influencers, it is essential to select an influencer who aligns with your target audience , since if not, it could negatively impact the consumer. More and more campaigns of this type are being carried out, which means that social networks are completely saturated with advertising and the consumer is no longer as interested and does not pay attention, so your marketing strategy must be carefully studied so that this does not happen.
The trend towards naturalness is the key in this context. Your products should be offered in a natural way , avoiding excessive enumeration of the benefits and ingredients that your product has, since this causes rejection when seeing a forced advertisement. Instead, include the key elements that satisfy the consumer's needs . Including your products in everyday situations or in the consumer's daily life makes them identify more with your advertisement and, consequently, they are more inclined to pay attention. In this other article you can see the importance of social networks in companies.