What it is and how it works for B2B companies
Posted: Thu Jan 23, 2025 8:41 am
Inbound marketing encompasses a series of methods and processes whose goal is to attract leads and convert these leads into loyal customers. Potential customers are therefore the ones who contact the company to request its services or make an enquiry. It is about attracting and not pushing, which means cost savings and the creation of a more solid brand image that conveys greater transparency.
And how is all this achieved? With valuable founder email list information for the customer through various channels and at different stages. As the great American writer CJ Cherryh said: “merchandise sits in the warehouse until information moves it.”
Industrial marketing and inbound methodology, destined to be together
The inbound methodology fits like a glove to the needs of industrial marketing , including: It is useless to create a landing page if we do not analyze how many visitors it receives or how many people are converting into leads by completing a form.
Marketing methods are quite different from those of B2C marketing . Convincing a child to buy a chocolate bar is not the same as trying to get a candy store to buy hundreds of boxes of chocolate bars over several months. With this simple example, you can imagine that a marketing plan will always be more complex and ambitious if applied to a company whose clients are other companies than if they are the final consumers.
It takes into account that the product/service to be sold is expensive and complex, so the customer will never buy “on the spot”. They need more detailed information, offered in several layers, from an initial educational approach to more technical information sheets.
It is a methodology that includes several clearly differentiated phases, which correspond to the long decision times involved in B2B operations.
And how is all this achieved? With valuable founder email list information for the customer through various channels and at different stages. As the great American writer CJ Cherryh said: “merchandise sits in the warehouse until information moves it.”
Industrial marketing and inbound methodology, destined to be together
The inbound methodology fits like a glove to the needs of industrial marketing , including: It is useless to create a landing page if we do not analyze how many visitors it receives or how many people are converting into leads by completing a form.
Marketing methods are quite different from those of B2C marketing . Convincing a child to buy a chocolate bar is not the same as trying to get a candy store to buy hundreds of boxes of chocolate bars over several months. With this simple example, you can imagine that a marketing plan will always be more complex and ambitious if applied to a company whose clients are other companies than if they are the final consumers.
It takes into account that the product/service to be sold is expensive and complex, so the customer will never buy “on the spot”. They need more detailed information, offered in several layers, from an initial educational approach to more technical information sheets.
It is a methodology that includes several clearly differentiated phases, which correspond to the long decision times involved in B2B operations.