Google Ads: what to evaluate to invest?
Posted: Thu Jan 23, 2025 8:25 am
Every time people click on an ad and go to your website, there is a relationship between what they searched for, what they found, and the page they were directed to.
Every ad has a strategy: to generate visitors, leads, customers, demo requests, etc. This strategy needs to be continued when you leave the ad and go to the website. And this is where many entrepreneurs make the mistake.
For example, a person searches for a product and ends up on the institutional website; or searches for a specific product and ends up in a category with hundreds of different products. These small mistakes represent wasted campaign money, in addition to wasting the chance to win a customer.
Failed campaigns
Google Ads campaigns often fail to achieve their goals due to problems with the website structure. As for the structure, this does not only refer to the structure of the pages, but mainly to the efficient content and navigation so that the user can find what they are looking for. And so that the website's objective is achieved. See more below.
How do you know if your website is efficient?
Evaluate the campaign strategy
If the campaign strategy is to generate information/knowledge bahamas whatsapp data about the brand, the potential customer must be redirected to an institutional page or blog.
If the goal is to generate leads, the campaign should direct to a specific page (downloadable material, e-book, free course, webinar, etc.). If the goal is to generate customers, the page should direct to the product/service directly.
In other words, before directing the user to a place, you must define exactly what the objective and strategy of that campaign is. If the objective is just to generate access, the targeting will be different, with a more specific objective.
Check the continuity of the ad with the website
Is the website talking to the advertisement? Is there any continuity between the two? Imagine that you are walking through the city and hear a street vendor offering mineral water.
You approach him to ask the price and he says, “I’m not selling water, just soda.” Does that make sense? Can you imagine this happening in real life? If someone is shouting and offering a product and it catches your attention, it’s essential that they have it. The same goes for the digital world.
Every ad has a strategy: to generate visitors, leads, customers, demo requests, etc. This strategy needs to be continued when you leave the ad and go to the website. And this is where many entrepreneurs make the mistake.
For example, a person searches for a product and ends up on the institutional website; or searches for a specific product and ends up in a category with hundreds of different products. These small mistakes represent wasted campaign money, in addition to wasting the chance to win a customer.
Failed campaigns
Google Ads campaigns often fail to achieve their goals due to problems with the website structure. As for the structure, this does not only refer to the structure of the pages, but mainly to the efficient content and navigation so that the user can find what they are looking for. And so that the website's objective is achieved. See more below.
How do you know if your website is efficient?
Evaluate the campaign strategy
If the campaign strategy is to generate information/knowledge bahamas whatsapp data about the brand, the potential customer must be redirected to an institutional page or blog.
If the goal is to generate leads, the campaign should direct to a specific page (downloadable material, e-book, free course, webinar, etc.). If the goal is to generate customers, the page should direct to the product/service directly.
In other words, before directing the user to a place, you must define exactly what the objective and strategy of that campaign is. If the objective is just to generate access, the targeting will be different, with a more specific objective.
Check the continuity of the ad with the website
Is the website talking to the advertisement? Is there any continuity between the two? Imagine that you are walking through the city and hear a street vendor offering mineral water.
You approach him to ask the price and he says, “I’m not selling water, just soda.” Does that make sense? Can you imagine this happening in real life? If someone is shouting and offering a product and it catches your attention, it’s essential that they have it. The same goes for the digital world.