What exactly makes this product better than other similar ones?
Posted: Thu Jan 23, 2025 8:24 am
Unique value
Identify the value of your product to your customers.
A USP (unique selling proposition) will help answer this question.
Think about the benefits of your product and why customers should want to buy it. Test your hypotheses on a selected group of people.
Solution to the problem
You have already identified the problem and defined costa-rica mobile phone numbers database the client’s needs, and in this block you need to describe the way to solve it.
How can your product solve a person's problem?
To get the right answer, not only take into account your own vision, but also involve other people, conduct research, interview a group of users who participated in product testing.
Not all hypotheses may pass the test, and this is absolutely normal. But after trying out several unsuccessful ideas, you will find the right solution.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Promotion channels
Decide how you will advertise and sell your product. Make a description of all sales channels and methods.
What is the best way and place to tell about the product?
The answer is determined not only by the product itself, but also by its target audience. It doesn't matter where (on TV, in blogs, on advertising banners) to present the product, the main thing is to tell about it in a way that the target audience will perceive best.
For example, your product is an app for monitoring your personal budget, and you are going to promote it through content marketing. This product is needed by different groups of users: freelancers, young families, students. If you promote it only on one platform, for example, on the VKontakte social network, then you will be able to introduce it to freelancers, students, and managers, while young families will remain unreached. You need to remember all segments of the target audience and promote it on platforms that are interesting to everyone at once.
If your product is intended, for example, only for designers or webmasters, then its advertising should be placed on specialized resources.
Identify the value of your product to your customers.
A USP (unique selling proposition) will help answer this question.
Think about the benefits of your product and why customers should want to buy it. Test your hypotheses on a selected group of people.
Solution to the problem
You have already identified the problem and defined costa-rica mobile phone numbers database the client’s needs, and in this block you need to describe the way to solve it.
How can your product solve a person's problem?
To get the right answer, not only take into account your own vision, but also involve other people, conduct research, interview a group of users who participated in product testing.
Not all hypotheses may pass the test, and this is absolutely normal. But after trying out several unsuccessful ideas, you will find the right solution.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Promotion channels
Decide how you will advertise and sell your product. Make a description of all sales channels and methods.
What is the best way and place to tell about the product?
The answer is determined not only by the product itself, but also by its target audience. It doesn't matter where (on TV, in blogs, on advertising banners) to present the product, the main thing is to tell about it in a way that the target audience will perceive best.
For example, your product is an app for monitoring your personal budget, and you are going to promote it through content marketing. This product is needed by different groups of users: freelancers, young families, students. If you promote it only on one platform, for example, on the VKontakte social network, then you will be able to introduce it to freelancers, students, and managers, while young families will remain unreached. You need to remember all segments of the target audience and promote it on platforms that are interesting to everyone at once.
If your product is intended, for example, only for designers or webmasters, then its advertising should be placed on specialized resources.