Check out 3 good marketing practices for the software segment!
Posted: Thu Jan 23, 2025 7:17 am
The current scenario for companies in the software segment
The software segment is one of those that most uses digital tools in its strategies, precisely because of the proximity of its solutions to the online environment.
However, in times of crisis, whether internal or caused by a factor external to the market, such as the Covid-19 pandemic that we are facing, it is common to start cutting expenses to contribute to the business's financial situation. And generally, Digital Marketing resources are among the services listed for this cut.
But what many business owners don't consider is that a good digital strategy can actually help the company get through this difficult time, generating revenue and increasing customer loyalty.
In fact, loyalty is among the most recommended strategies for software and digital product companies when it comes to a crisis situation.
This is because these businesses, especially SaaS (software as a service) companies, work with monthly payment models, and their customers seek to reduce costs directly on the contracted services.
Therefore, in a time of crisis, this segment can be significantly ukraine whatsapp data affected if it does not develop strategies that guarantee the company's sustainability during market instability.
With this in mind, companies in this niche must increasingly seek to strengthen their digital strategies and ensure the generation of results.
How can a Digital Marketing agency contribute to software companies?
Considering this scenario that we have just addressed, our CEO Karine Sabino participated in the Class with a Specialist , promoted by the RD Partners profile, to present actions that can contribute to the software segment.
All the tips she presents are practices adopted within Adove with our clients, with the aim of reviewing short-term strategies and continuing to generate revenue.
It is worth noting that these are practices used with clients in the software segment, therefore, they can be replicated for other companies in the same niche, analyzing each specific situation.
Check out the 3 best practices adopted by Adobe for this market below!
1 Restart campaigns that have achieved good results
Adove's main objective with our clients is to generate recurring revenue, and this is further reinforced in our actions during times of crisis.
The software segment is one of those that most uses digital tools in its strategies, precisely because of the proximity of its solutions to the online environment.
However, in times of crisis, whether internal or caused by a factor external to the market, such as the Covid-19 pandemic that we are facing, it is common to start cutting expenses to contribute to the business's financial situation. And generally, Digital Marketing resources are among the services listed for this cut.
But what many business owners don't consider is that a good digital strategy can actually help the company get through this difficult time, generating revenue and increasing customer loyalty.
In fact, loyalty is among the most recommended strategies for software and digital product companies when it comes to a crisis situation.
This is because these businesses, especially SaaS (software as a service) companies, work with monthly payment models, and their customers seek to reduce costs directly on the contracted services.
Therefore, in a time of crisis, this segment can be significantly ukraine whatsapp data affected if it does not develop strategies that guarantee the company's sustainability during market instability.
With this in mind, companies in this niche must increasingly seek to strengthen their digital strategies and ensure the generation of results.
How can a Digital Marketing agency contribute to software companies?
Considering this scenario that we have just addressed, our CEO Karine Sabino participated in the Class with a Specialist , promoted by the RD Partners profile, to present actions that can contribute to the software segment.
All the tips she presents are practices adopted within Adove with our clients, with the aim of reviewing short-term strategies and continuing to generate revenue.
It is worth noting that these are practices used with clients in the software segment, therefore, they can be replicated for other companies in the same niche, analyzing each specific situation.
Check out the 3 best practices adopted by Adobe for this market below!
1 Restart campaigns that have achieved good results
Adove's main objective with our clients is to generate recurring revenue, and this is further reinforced in our actions during times of crisis.