Useful and effective video marketing for your company
Posted: Thu Jan 23, 2025 7:10 am
When creating video content, the technique, format, structure and type of image play a fundamental role. All of this always taking into account the target audience and the message you want to convey. It is not the same to convey training for the production team as it is for the sales department. Nor is it the same to convey to the staff how the year-end has gone as a piece on the company's history. It is important to take into account the purpose of this content in your internal communication.
There are a good number of video controlling directors email lists content, but we want to highlight 7 in particular that will be very useful for achieving a productive and committed team through internal communication:
1 – Videos or training pills .
Of course, investing in the ongoing training of your staff is essential. It can be done in many ways, but you will agree with us on the power of images to teach how to develop and carry out a process, how a product works, how to solve a certain problem. In short , train and support with video tutorials or other types of video content. It will take them less time and they will remember it more easily.
2 – Onboarding videos .
You’ve onboarded talent into your organization both on-site and remotely. New team members are familiar with your company, but not in-depth. Videos are an effective way to orient them and introduce them to the organization’s culture, values, standards, and processes . What to tell them and how? They should reflect what your organization is like; if the process is complex, helping them get rid of any concerns on their first day will definitely help.
There are a good number of video controlling directors email lists content, but we want to highlight 7 in particular that will be very useful for achieving a productive and committed team through internal communication:
1 – Videos or training pills .
Of course, investing in the ongoing training of your staff is essential. It can be done in many ways, but you will agree with us on the power of images to teach how to develop and carry out a process, how a product works, how to solve a certain problem. In short , train and support with video tutorials or other types of video content. It will take them less time and they will remember it more easily.
2 – Onboarding videos .
You’ve onboarded talent into your organization both on-site and remotely. New team members are familiar with your company, but not in-depth. Videos are an effective way to orient them and introduce them to the organization’s culture, values, standards, and processes . What to tell them and how? They should reflect what your organization is like; if the process is complex, helping them get rid of any concerns on their first day will definitely help.