Why Instagram is worth using for my businessT
Posted: Thu Jan 23, 2025 7:06 am
The main argument for using Instagram as a marketing tool is clearly the skyrocketing growth in its number of users and the reach that this implies. The photo and video sharing network was created in 2010 and, in 2012, was acquired by the social media giant, Facebook. In its early days, Instagram was seen as a meeting point for fashion and beauty bloggers who attracted the attention of other followers of the latest fashion trends with visually appealing images. However, those days are gone and, now, Instagram is recognized as a trusted marketing channel to represent industries of all kinds . According to the Social Media Examiner social media marketing report , in the ranking of the most used social networks to promote companies around the world, Instagram ranks sixth with 44%, being preceded by (unsurprisingly) Facebook, Twitter, LinkedIn, YouTube and Google+. On its own, its number of users around the world is already a strong argument for investing in restaurants email database the development of a corporate presence on Instagram. A company's visual identity is becoming increasingly important. This is why Instagram is the ideal platform to showcase yourself and increase the perception of your business among potential customers. Whether you are a well-known brand or a small business, the opportunity to use Instagram as an effective branding tool should not be overlooked.
The king of social media interaction
Recent years have shown that images and videos achieve a higher degree of interaction on social media than text content. The level of user interaction (also known as “user engagement”), reflected in likes, shares and comments, is one of the key performance indicators (KPIs) on the social web . The loyalty and commitment of fans and followers is an essential factor when it comes to increasing brand awareness. Studies show that, in terms of user engagement, Instagram is ahead of other platforms. A survey conducted by Forrester reveals information about the engagement rate on the main social networks. A corporate page with one million fans on Facebook is able to generate, on average, only 700 comments, likes and shares on a single post. This represents an engagement rate of 0.7 percent. Twitter, the well-known microblogging service, generates only around 300 interactions per tweet. On Instagram, a post can achieve up to 4.21 percent engagement, which means that user engagement is 58 times higher than on Facebook and 120 times higher than on Twitter. Furthermore, Instagram represents the network of the mobile generation . Today, the importance of mobile is enormous and is evident in all areas, especially in search engine optimization . Last but not least: the youngest target audience and its most relevant influencers are to be found on Instagram. In the USA, this photo-sharing service is one of the most important platforms for teenagers.
The king of social media interaction
Recent years have shown that images and videos achieve a higher degree of interaction on social media than text content. The level of user interaction (also known as “user engagement”), reflected in likes, shares and comments, is one of the key performance indicators (KPIs) on the social web . The loyalty and commitment of fans and followers is an essential factor when it comes to increasing brand awareness. Studies show that, in terms of user engagement, Instagram is ahead of other platforms. A survey conducted by Forrester reveals information about the engagement rate on the main social networks. A corporate page with one million fans on Facebook is able to generate, on average, only 700 comments, likes and shares on a single post. This represents an engagement rate of 0.7 percent. Twitter, the well-known microblogging service, generates only around 300 interactions per tweet. On Instagram, a post can achieve up to 4.21 percent engagement, which means that user engagement is 58 times higher than on Facebook and 120 times higher than on Twitter. Furthermore, Instagram represents the network of the mobile generation . Today, the importance of mobile is enormous and is evident in all areas, especially in search engine optimization . Last but not least: the youngest target audience and its most relevant influencers are to be found on Instagram. In the USA, this photo-sharing service is one of the most important platforms for teenagers.