Middle of the sales funnel. Consideration
Posted: Thu Jan 23, 2025 7:03 am
This stage of the e-commerce sales funnel is all about building image and reputation. It has to do with the intangible attributes of how you position your business among your competitors, who you are as a brand, and what emotional value you evoke (the basis of your positioning).
If you don’t cover this part, you won’t be able to think about brand building (which, realistically, is usually the primary way of adding value for countless ecommerce stores) and you’ll only rely on the second and third stages (consideration and purchase, respectively), which are more about the transaction and product specifications than anything else.
Think of this stage as product marketing - helping your prospect benin telegram database understand what solution your service/product offers and what it specifically is. At this stage of the customer journey, you need to address the consumer's needs and their ability to understand the value of your product, and help them start considering purchasing from your brand.
Bottom of the sales funnel Purchase
This stage of the funnel is all about driving action and buying. You need to incentivize your users to act now, not procrastinate. From a messaging perspective, focus on the promotional message of the CTA. From an action perspective, it's about a promotional campaign, a limited time offer, or anything that makes the user think "I want this, I have to buy it now."
In B2B, testimonials and specific client examples would be good examples of such incentives.
If you don’t cover this part, you won’t be able to think about brand building (which, realistically, is usually the primary way of adding value for countless ecommerce stores) and you’ll only rely on the second and third stages (consideration and purchase, respectively), which are more about the transaction and product specifications than anything else.
Think of this stage as product marketing - helping your prospect benin telegram database understand what solution your service/product offers and what it specifically is. At this stage of the customer journey, you need to address the consumer's needs and their ability to understand the value of your product, and help them start considering purchasing from your brand.
Bottom of the sales funnel Purchase
This stage of the funnel is all about driving action and buying. You need to incentivize your users to act now, not procrastinate. From a messaging perspective, focus on the promotional message of the CTA. From an action perspective, it's about a promotional campaign, a limited time offer, or anything that makes the user think "I want this, I have to buy it now."
In B2B, testimonials and specific client examples would be good examples of such incentives.