Basic guide to Social Selling: sell more through social media
Posted: Thu Jan 23, 2025 7:01 am
Although the term may cause confusion, Social Selling does not refer to selling products through Facebook Market or implementing marketing strategies on social networks. When the term Social Selling is used, it refers to the need for companies to build meaningful and fruitful relationships with their prospects through their social networks with the aim of converting them into new customers.
Nowadays, the sales process in B2B compliance directors email list companies no longer depends on cold calls, uncomfortable cold door knocks or any other intrusive process by the seller . Times have changed. Nowadays, no company considers not being present on the Internet, whether through a website, a Google My Business listing or social networks themselves.
We talk about Social Selling , social comes before selling, and so you should stay in touch with your prospects. It is also not a matter of sending private messages to all your LinkedIn contacts in an uncontrolled manner trying to find a sale. Do not try to sell before building a relationship of trust or you will lose the client. The relationships generated from this method are of high quality and are based on the recognition of the value of the brand. Conclusion? Do not spam. First you must gain the trust of your prospects and then the sales process will be much simpler.
According to a study carried out by IAB Spain , the advertising, marketing and digital communication association in Spain, 85% of Internet users use social networks, which represents more than half of the country. A market opportunity too important to not pay the attention it deserves. If your potential customers do not find you on the Internet, you do not exist. And if you do not exist, sales fall.
Nowadays, the sales process in B2B compliance directors email list companies no longer depends on cold calls, uncomfortable cold door knocks or any other intrusive process by the seller . Times have changed. Nowadays, no company considers not being present on the Internet, whether through a website, a Google My Business listing or social networks themselves.
We talk about Social Selling , social comes before selling, and so you should stay in touch with your prospects. It is also not a matter of sending private messages to all your LinkedIn contacts in an uncontrolled manner trying to find a sale. Do not try to sell before building a relationship of trust or you will lose the client. The relationships generated from this method are of high quality and are based on the recognition of the value of the brand. Conclusion? Do not spam. First you must gain the trust of your prospects and then the sales process will be much simpler.
According to a study carried out by IAB Spain , the advertising, marketing and digital communication association in Spain, 85% of Internet users use social networks, which represents more than half of the country. A market opportunity too important to not pay the attention it deserves. If your potential customers do not find you on the Internet, you do not exist. And if you do not exist, sales fall.