Save up to 60% of time on content creation
Posted: Thu Jan 23, 2025 6:55 am
I want to talk about how PUMA keeps up with trends and technology. We actively use artificial intelligence in our processes. I will focus on how we apply AI directly in eCommerce.
AI copywriting
AI copywriting
We use artificial intelligence to write our product descriptions. This allows us to:
Reduce the number of errors by three times.
Increase efficiency by 50% .
Improve copywriter satisfaction by 120% .
These figures indicate a significant impact of AI on optimizing copywriting processes.
Next, you need to map the data from the previous steps to the israel consumer email list fields of your new module. To do this, click on the small “map” icon next to the field. In the mapping interface, you will see the available data from the previous steps. Select the appropriate item to transfer this data to the new module.
AI translation
AI translation
Our website has a lot of content, and AI helps copywriters localize descriptions for different markets faster and better. Original descriptions are created for the entire PUMA company, after which they are translated into Ukrainian, Polish and other languages. The use of AI has reduced the need for copywriters by 38% , which is a significant achievement for the global team.
AI copywriting
AI copywriting
We use artificial intelligence to write our product descriptions. This allows us to:
Reduce the number of errors by three times.
Increase efficiency by 50% .
Improve copywriter satisfaction by 120% .
These figures indicate a significant impact of AI on optimizing copywriting processes.
Next, you need to map the data from the previous steps to the israel consumer email list fields of your new module. To do this, click on the small “map” icon next to the field. In the mapping interface, you will see the available data from the previous steps. Select the appropriate item to transfer this data to the new module.
AI translation
AI translation
Our website has a lot of content, and AI helps copywriters localize descriptions for different markets faster and better. Original descriptions are created for the entire PUMA company, after which they are translated into Ukrainian, Polish and other languages. The use of AI has reduced the need for copywriters by 38% , which is a significant achievement for the global team.